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Qrt2 Task 2

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Page |1 Kitchen Karousel: Online Business Expansion Proposal Western Governor’s University E-Business QRT2: Task 2 May 31, 2013 Megan Greene Page |2 E-Commerce Solutions Kitchen Karousel offers specialty kitchen products to a higher-end target market. The existing website is very basic and lists a quick description of their store, location and various featured products. While the website contains basic information, it does not provide product details outside of the featured products. Also, there is no shopping cart and therefore no ability to purchase items online. This severely restricts their ability to be competitive in today’s global market. An essential element of any business looking to compete online is the ability to …show more content…

(Genius, 2013) There are two categories of SEO: White Hat SEO which uses organic or natural optimization methods, and Black Hat SEO, which is considered the unethical use of spam and other dubious means to obtain high rankings. The focus for Kitchen Karousel will be the use of White Hat SEO methods. There are various strategies involved with maximizing a website’s search engine ranking. The recommendation is for Kitchen Karousel to implement specific strategies as outlined in the following table which defines each strategy while highlighting the customer and company benefit: SEO Strategy Keywords Support Use both generic and focused terms to refine the search target; use keyword terms. Use keyword meta tags listed in order of importance; include keyword phrases for higher ranking Create pages and post articles on Facebook, Pinterest, etc. Customer Benefit Accurate search engine results; ability to be directed to true kitchen specialty products Company Benefit Customer volume will be increased by higher exposure in search engines Social Media Multiple media exposure offers more than one opportunity to find specialty products Content Management Ensure website content management system doesn’t require elaborate HTML Accurate search engine results; ability to be directed to true kitchen Easy to maintain, focus on shareable content, target

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