Qualitative Analysis Of Comparative Market Data For Your Business

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4. Identify and review a range of external sources of information (such as relevant books and articles, information on the internet, benchmarking studies) in order to conduct a qualitative analysis of comparative market data for your business. Write up the results of your qualitative analysis. External sources of information Results of reviewing these sources Book name 1:Astrid N. (2004) Coffee, tea, Chocolate and the Brain, published by Taylor & Francis Ltd, London, UK Coffee, tea, and chocolate are among the most frequently consumed products in the world. The pleasure that many experience from these food is accompanied by a range of favorable and adverse effects on the brain that have been the focus of a wealth of recent research.…show more content…
5. Identify and describe the company’s competitors, as well as analyzing relevant information such as market share or number of customers in relation to your chosen business. Discuss and report on the opportunities and threats that this creates? Company names Products offered by these companies Market share of these companies Westend Market Hotel Tab, Night club, Bistro, Accommodation, Function room hire, pokies, public events 49% The Ashley Hotel Tab, Gaming, Bistro, Alcohol 21% Palms Hotel Bingo, Pokies, Alcohol 14% Braybrook Hotel Pokies, Buffet, Alcohol 16% Opportunities and threats that this creates: • Franchising: it is a relationship in which the owner of the business allocates to independent individuals the right to market and distribute the goods or service, and by using the business’s name for a fixed period of time. The International Franchise Association defines franchising as a "continuing relationship in which the franchisor provides a licensed privilege to do business, plus assistance in organising training, merchandising and management in return for a consideration from the
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