Qualitative And Quantitative And Qualitative Research

This paper primarily concerns qualitative research, but we were asked to compare both qualitative and quantitative methods. During comparison, there are many noted differences in both study designs, but not many similarities. Qualitative research uses a subjective approach with a large sample population. It collects non-statistical data, using an unstructured or semi-structured technique (Nieswiadomy & Bailey, 2018). Quantitative research uses an objective approach and large, random, sampling to ask opinions in a structured way. The findings of quantitative studies are conclusive and used to recommend a final course of action (Nieswiadomy & Bailey, 2018). While it is hard to see similarities between the two, both methods aim to find a solution to a problem or question, the researcher doing the study may affect the outcome and an analysis of the collected data must be done (Souza, 2017). What many don’t realize is the connection amongst the two. You can say, both types of research build upon one another, meaning quantitative studies can quantify results found in qualitative research (Souza, 2017).

Compare and contrast quantitative and qualitative methods on each of the elements listed. Please use scholarly, academic literature to support your response.

Qualitative data is not numerical and is more likely to take the form of observations or interviews. Obviously, it is very difficult to perform any statistical analysis on this kind of data. A further problem is that another researcher cannot replicate this data and therefore it is difficult to check the validity of what has been written. Researchers using this kind of data must be careful to avoid subjectivity, that is, they must avoid letting their personal beliefs or preferences affect the way they record and interpret the data. The advantage of this form of data collection is that it allows the researcher to answer open-ended questions; consequently, it is more flexible. Qualitative data also provides opportunities to explain the context of an observation and can therefore present a fuller picture (OU, 2001).

Business researchers utilize various forms of approaches to analyze and obtain information and data, and two of the most popular approaches used are the qualitative research approach and quantitative research approach. Each approach can be beneficial or in some cases may cause inconclusive results depending on the type of research being conducted and what the nature of the study is. The following will assess two different peer reviewed articles: one which uses a qualitative approach and the other a quantitative approach. It

The more ‘extreme’ positions in the debate between qualitative versus quantitative research state that qualitative research is “unscientific, anecdotal, and saturated by the opinions of the researcher”, whereas the latter is “not representative of human behaviour” (Natasi & Schensul, 2005).

This research intends to achieve a qualitative paradigm to allow for in depth opinions and perceptions to be sought (Holliday, 2016; Saldana, 2015). Flick (2008) describes qualitative research to be an ‘interpretive, naturalistic approach to the world’ that

Therefore due to the social, personal and language related research required (Cottrell, 2014), a qualitative method of research was elected, as the quantitative method would have produced irrelevant and non-opinionated views (Denscombe, 2014; Hoepfl, 1997), although potentially any form of research method can cause limitations during research (Trafimow, 2014). Consequently the qualitative sample within the interpretive paradigm produced

In this paper, I will outline quantitative and qualitative research methods and provide illustrations in the context of some social issues, which will hopefully offer insight into how each method is properly applied.

Qualitative and Quantitative study designs both can be beneficial in research design. They both provide valuable options for researchers in the field. These techniques can either be used separately in a research study or they can be combined to achieve maximum information. This paper will define the terms qualitative and quantitative; describe the similarities and differences between each; discuss how qualitative and/or quantitative research designs or techniques could be used in the evaluation of my proposed research; and discuss why linking analysis to study design is important.

involves a bigger sample size and to confirm an inferred hypothesis. Hence, it is important to have the balance of both qualitative and quantitative methodologies in a combined methodologies research study.

This section will address the methods used to collect, assemble and analyse data. The strategy applied to this study will be a mixed method approach, a combination of both qualitative and quantitative data. Qualitative data underlines the importance of words rather than numerical findings in analysing information, which is becoming a renowned approach in the field of research (Bryman, 2012). This differs from quantitative analysis as this approach involves the collection of numerical data through experiments, close –ended questionnaires, charts, graphs and documents such as official government statistics

level, qualitative research involves an interpretive, naturalistic approach to the world. This means that qualitative researchers study things in their natural settings, attempting to make sense of, or interpret, phenomena in terms of the meanings people bring to them. (Denzin & Lincoln, 2005, p. 3)

The qualitative and quantitative approaches are two main methods in research. Qualitative research is mainly based on description rather than on measurement, whereas quantitative research is mostly based on measurement rather than description. Qualitative research is a method that usually gives emphasis to words rather than quantification in the collection and analysis of data. “As a research strategy it is broadly inductivist, constructionist and interpretivist, but qualitative researchers do not always subscribe to all three of these features.” (Bryman, A 2012) p380

A characteristic of quantitative research is that it is based on positivism (Sale et al., 2002) in contrast to qualitative research that is based on interpretivism (Altheide & Johnson, 1994; Kuzel & Like, 1991; Secker et al., 1995) and constructivism (Guba & Lincoln, 1994), which is a very clarifying explanation for the two terms.

Birley and Moreland (1998) argued that data collection could be considered as the method towards developing a research proposal. Data collection can be considered as the process of a research project where the occurrence of ‘real’ research is felt by many researchers. Two types of data collection approach were chosen, qualitative and quantitative. Denzin and Lincoln (2005) mentions about qualitative research allow more in-depth understanding of the social and cultural impacts people experience. Qualitative methodology is a research process that allows the researcher to observe sociocultural lifestyle and feel the “live” action (Babbie, 2007). There are no indications of using any analysis or statistics (Boeree, 2005). The disadvantage of qualitative methodology are not comprehensive when compared to quantitative methodology as the information gathered are about interpreting the ideology and concluding the meanings as well as impacts taken from methodology (Oak Ridge Institute for Science and Education, 2011). In quantitative research, numbers are highlighted and are needed for