Qualitative And Quantitative

According to Yin (2003), there are two types of research approach. This includes quantitative research approach and qualitative research approach. A quantitative research emphasizes on transforming the data to numbers, quantities and statistics to formulate facts and to uncover patterns in a research. It addresses research purposes through empirical analysis that involve numerical measurement, the relationship between variables and analysis approaches (Zikmund et al., 2010). The sample size being investigated is typically large (Anderson, 2006). Quantitative research mainly uses questionnaires, surveys and other equipment to collect numerical or measurable data (Anderson, 2006). On the other hand, a qualitative research typically emphasizes words more than numbers

Quantitative research is diverse and complex in that it employs many advantageous processes in its research. Quantitative research provide fast data processing and analysis of huge amounts of data, being a relatively inexpensive way to process and analyse data while attaining high reliability in the research project (Linclon, 2003; Srantakos, 2005). Quantitative research thus, is a

The researcher must set a clear hypothesis, showing the relationship between independent and dependent variables. In quantitative research tools are used to collect numerical data. The information can be gathered using questionnaires or some type of equipment. Quantitative data is efficient at testing a hypothesis, but can miss contextual detail. In quantitative research, the researcher is often objectively separated from the subject matter. One of the ways quantitative research is different from qualitative research is that quantitative research requires extraction of large amounts of statistical data. Qualitative research is focused in on personal viewpoints and opinions of a smaller number of subjects (typically). Qualitative research can take more time than quantitative research (McCusker & Gunaydin,

Quantitative research methods are objective as it uses measurements and analysis of statistical data to answer the study question. The researchers’ opinions do not affect the outcome of the study, ensuring that the study is unbiased. Another advantage is quantitative research uses numbers and statistics which is understood universally (Houser,2008).

There are many strength of quantitative research methods. However, some of the major strength of quantitative research methods are 1). It can be generalized when selections process is well designed and when the sample represents the study of population, 2). Compare to Qualitative it is relatively easy to analyze and 3). The data collected can be view as very reliable and specific (Creswell, 2015).

According to Schneider, Elliot, LoBiondo-Wood & Haber (2004), qualitative research methods, search for the meaning and understanding of human experiences in a naturalistic setting. A researcher obtains subjective facts in order to explore the experiences of each participant (Schneider, Elliot, LoBiondo-Wood & Haber 2004). As a result, qualitative research is a means in which a researcher gains an insight into the participant's point of view concerning their personal experiences; in order gain an understanding of the information given. Therefore this allows a researcher to collect subjective information to create a description of the phenomenon (Vishnevsky & Beanlands 2004).

Quantitative research: In quantitative researches, surveys are conducted to collect numerical data. Most of the surveys include close-ended questions which are less time consuming. It is quite easy to collect such data as consumers tend to be more co-operative. The collected data is further analyzed for a proper conclusion.

Thicker description of what is being studied, and methods are designed to capture life as participants experience it rather than predetermined catagories created by the researcher.

Moreover, the quantitative method is used by researches who want to discover statistics and facts by analyzing data in a numerical way. Unlike this article, the qualitative method is used by researches who want to gather data through observations and interviews based on what the participants say or do. The qualitative method seeks to explore and collect opinions and motivations on the research topic instead of collecting numerical data.

Data collection is important in this investigation. Both quantitative and qualitative data will be collected. Quantitative data is a form of numeric data which includes measurement and values. Various numeric

In order to carry out my research, there were two feasible arguments to using qualitative research and quantitative methods. Qualitative research is recording information that express information about feelings, values and attitudes using words, whereas quantitative research uses data that is expressed in numerical form using descriptive and inferential statistics (Lindlof & Taylor, 2002). Quantitative research is useful when measuring facts and is structured using characterised surveys and statistical reliability (Grossnickle & Raskin, 2002), in contrast qualitative research can be useful to explore areas which are difficult to define, for example, underlying motives for people’s views and attitudes and can offer a more humanitarian approach.

Quantitative research is research involving numbers and measuring quantities or amounts of something, an example of quantitative research in a health and social care setting could be measuring the weight and height to calculate an individual’s healthy weight (Mary Whitehouse, 2010).

This allows the researcher to find issues that are often missed (such as subtleties and complexities) by the scientific, more positivistic enquiries. Qualitative descriptions can play the important role of suggesting possible relationships, causes, effects and dynamic processes. Qualitative analysis allows for ambiguities and also contradictions in the data, which is a reflection of social reality. Qualitative research uses a descriptive, narrative style, this research might be of particular benefit to the practitioner as she or he could turn to qualitative reports in order to examine forms of knowledge that might otherwise be unavailable, thereby gaining new insight. Qualitative research see’s people as individuals, attempting to gather their subjective experience of an event. This can provide a unique insider view of the research question through the qualitative approach, which is less structured than a quantitative approach, unexpected results and insights, can

Since establishing the definition and approaches of both the qualitative and quantitative researches respectively let’s take a look at their similarities.

First, what is research? Research was exploring the distinctions between qualitative and quantitative forms of research that we need to consider the different between ontological and epistemological questions we considered when discussing positivism, interpretive and critical paradigms. Qualitative as known as critical studies have generated insightful theories, concepts, and findings that can be explored further and advanced using quantitative approaches. Furthermore, qualitative research is used by anthropologies and sociologist as a method of inquiry in the early decades by 20 century. Besides that, qualitative research methods used are more subjective compare to quantitative research and furthermore do not include statistical analysis and empirical calculation in research.