Qualitative And Quantitative Research Methods

Research, no matter what field, is often conducted and analysed in accordance with two basic approaches: quantitative and qualitative. The quantitative approach aims to test a hypothesis and examine the relationship through generating numerical data or other information that is than converted into numbers, whereas the qualitative approach is more exploratory, aiming to gain a deeper understanding of the research subject. Through breaking down and examining the key features in each of these approaches it is evident that although they both begin with a problem the researcher aims to understand they fundamentally differ. The table below shows side by side comparisons, highlighting the differences that can be used to differentiate these approaches, described broadly across three main categories.

In research the two main used approaches are qualitative and quantitative. Qualitative research represents the study of perceptions, emotions and experiences in the direction of understanding the human behaviour therefore from a subjective perspective ( R). On the other side the quantitative research is expressed numerical, measurable, appropriate for statistics defined as being objective and can be used for general public (R). Another difference, according to Moule (2015) is that qualitative approach is usually using a smaller sampling size for the study than the quantitative approach. As the qualitative research is inductive, the process is orientated and using a holistic view, allows the researcher

Compare and contrast quantitative and qualitative methods on each of the elements listed. Please use scholarly, academic literature to support your response.

Research methodology generally involves qualitative research or quantitative research, or a mixture of both. A quantitative research methodology involves the analysis of data collected from a large number of surveys or interviews. On the other hand, methodologies for qualitative research often involve using surveys or interviews to collect information about people — their attitudes, experiences and behaviors.

The main differences between quantitative and qualitative research consist in respect to data sample, data collection, data analysis, and last but not least in regard to outcomes. (Newman, 2016) Data collection in qualitative research is not seldom based on unstructured or semi-structured, but methodologically

The number and nature of cases studied in a qualitative research design must be provisional (Gobo, 2007), so the suggested number of participants in this study will be 27, representing three sectors of SMEs in Thailand. This number (27) is an appropriate number for the beginning of the research which 24 participants are identified as key informant and who will be selected by their owner/manager (3 participants), and the number of cases can change during the research until the data analysis is quite advanced. Mario Luis Small (2009) suggested that in a case model, the number of cases is unknown until the study is completed; if the case is conducted properly, the very last case examined will provide very little new or surprising information, so the objective is saturation. Three SMEs will be selected, being the three case studies that were considered as critical cases. The criteria for selection will be that the companies are registered as Thai SMEs and received an SMEs National Award from OSMEP in Thailand. The three categories represented will be the National Award, Outstanding Award, and Rising Star Award, and three cases will also be representative of the Production Sector, Service Sector and Trading Sector, respectively. There will be 9 participants for each case; 1 participant will be the owner-manager, 4 participants will be manager/ supervisors who are considered to

Both qualitative and quantitative data analysis approaches will be used in this research. Quantitative data analysis will be used to analyze the numerical data whereas qualitative data analysis will be used to analyze trends and relationships between the data and views of the participants obtained from the interviews and the questionnaires.

These strengths however, are not the sole prerogative of quantitative designs. Indeed, many of the arguments for the use of quantitative research, especially in an academic climate where resources are limited, have pragmatic origins in terms of allowing large scale data collection and analysis at reasonable cost and effort, as well as providing statistical "proof".

Qualitative and quantitative methods allow researchers to investigate, explore and inquire the nature of the phenomenon being studied. It is important that the researcher develops a clear understanding of the problem and design a plan to investigate it (Cresswell, 1998, para. 1). There are a variety of research methods; nevertheless, it is important to consider which research method is appropriate for the study. Qualitative research focuses on human experiences while quantitative research relies on numbers, measurements, and testing. Nevertheless, qualitative and quantitative methods use similar approaches to conduct research and collect data. For example, observations and interviews are approaches used in both research designs;

Errors are identified to focus on the weaknesses and the strengths of each student in a small group to identify areas that need improvement. Cues are related to sound-to-letter expectations and are applied during oral reading to support struggling students know how to use letter-sound knowledge improves their reading abilities. Past studies according to Savage (2007) have indicated that systematic and direct phonics instructions are effective means used to assist children to learn how to read including children with learning and reading problemsStringer (2008) emphasises the importance of ethical considerations to protect the well-being and interests of research participants, particularly, confidentiality, permissions and informed consent when planning for action research as ’the deeper purpose of research is to extend people’s knowledge and understanding’ (p.3). Most organisations ensure the safety of participants through formal procedures. The researcher, as an early-childhood educator of this literature review would like to adopt both the quantitative and qualitative research methods as both the methods are vital to use the acquired knowledge about the topic and must be included and reflected effectively.

surveys and focus groups into data that can be analysed so we can highlight the

There are two methods in research i.e. Quantitative and Qualitative. Both quantitative and Qualitative methods have their merits and choice between each method is often determined by the research strategy. Quantitative research is associated with experimental and survey research where as qualitative research is associated with a veriety of strategies , including action and case study research.

The purpose of conduct this paper is to address the qualitative research method are always deal with subjectivity compare to quantitative.

Qualitative research method involves analysis on ‘quality’ of study object. Specifically, it adopts such approaches as induction and deduction, analysis and synthesis, as well as abstraction and generalization to process all kinds of materials obtained in order to eliminate all but the essential, discard the false and retain the true and proceed from the exterior to the Interior, thus reveal the essence along with inherent law. Qualitative analysis is majorly about the problem of “existence” and “trustworthiness”, which can be divided into three procedures: 1. analysis and synthesis; 2. Comparison; 3. abstraction and generalization. Quantitative research concerns about numerical features, relationship and variation of social phenomena. It plays a part in revealing and describing of their interaction and development trends, collecting first-hand data through participant observation and in depth interview. There has a video which interviewing the Britons about the immigration problems. It shows that around 74 percent of Britons think one should be born in Britain to be regarded as British. Such method not only shows us the attitude, action and reason of Britons towards immigration, but also assists researchers to apprehend the problem thoroughly. A great defect, however, exposes itself that researchers must be separate from the research completely to avoid bias and misleading of conclusions.

Qualitative methods tend to use smaller sample sizes due to the personal form of research putting the persons perspective at the centre of the work. The results are