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Qualitative Research : Quantitative Research Essay

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Qualitative research explains, describes and characterizes the subject of investigation by focusing on words rather than numbers. It mainly collects the non-numerical data to describe a problem and helps to create ideas for further research. In qualitative research, data are collected through focus groups, interviews, direct observation or evaluation of archival material such as newspapers. Qualitative research has a qualitative dimension and relies on the background and context to analyze data. In this study, researchers are interested in understanding the meaning people have constructed, that is, how people make sense of their world and the experiences they have in the world. Though a qualitative research, a wide array of dimensions of the social world can be explored, including the texture and weave of everyday life, the understandings, experiences and imaginings, or our research participants, the ways that social processes, institutions, discourses or relationships work, and the significance of the meanings that they generate. Qualitative research involves an explanatory, naturalistic approach to the world. This means that qualitative researchers study things in their natural settings, attempting to make sense of, or to interpret, phenomena in terms of the meanings people brings to them (Pennsylvania State University, 2016).
A qualitative study can be planned and executed by following the steps mentioned below. A study on pollution issue was planned based on these steps.

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