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Qualitative Research : Quantitative Research

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Qualitative research explains, describes and characterizes the subject of investigation by focusing on words rather than numbers. It mainly collect the non-numerical data to describe a problem and helps to create ideas for further research. In qualitative research, data is collected through focus groups, interviews, direct observation or evaluation of archival material such as newspapers. Qualitative research has a qualitative dimension and relies on background and context to analyze data. In this study, researchers are interested in understanding the meaning people have constructed, that is, how people make sense of their world and the experiences they have in the world. Though a qualitative research, a wide array of dimensions of the social world can be explored, including the texture and weave of everyday life, the understandings, experiences and imaginings or our research participants, the ways that social processes, institutions, discourses or relationships work, and the significance of the meanings that they generate. Qualitative research involves an explanatory, naturalistic approach to the world. This means that qualitative researchers study things in their natural settings, attempting to make sense of, or to interpret, phenomena in terms of the meanings people bring to them (Pennsylvania State University, 2016).
In order to conduct a qualitative study on pollution issues, one need to plan a research study. By following certain guidelines, a qualitative research

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