Differences In Qualitative And Quantitative Designs

According to Yin (2003), there are two types of research approach. This includes quantitative research approach and qualitative research approach. A quantitative research emphasizes on transforming the data to numbers, quantities and statistics to formulate facts and to uncover patterns in a research. It addresses research purposes through empirical analysis that involve numerical measurement, the relationship between variables and analysis approaches (Zikmund et al., 2010). The sample size being investigated is typically large (Anderson, 2006). Quantitative research mainly uses questionnaires, surveys and other equipment to collect numerical or measurable data (Anderson, 2006). On the other hand, a qualitative research typically emphasizes words more than numbers

variables are used and statistical data is sought; by contrast, in qualitative research, the subjective

Research, no matter what field, is often conducted and analysed in accordance with two basic approaches: quantitative and qualitative. The quantitative approach aims to test a hypothesis and examine the relationship through generating numerical data or other information that is than converted into numbers, whereas the qualitative approach is more exploratory, aiming to gain a deeper understanding of the research subject. Through breaking down and examining the key features in each of these approaches it is evident that although they both begin with a problem the researcher aims to understand they fundamentally differ. The table below shows side by side comparisons, highlighting the differences that can be used to differentiate these approaches, described broadly across three main categories.

This paper primarily concerns qualitative research, but we were asked to compare both qualitative and quantitative methods. During comparison, there are many noted differences in both study designs, but not many similarities. Qualitative research uses a subjective approach with a large sample population. It collects non-statistical data, using an unstructured or semi-structured technique (Nieswiadomy & Bailey, 2018). Quantitative research uses an objective approach and large, random, sampling to ask opinions in a structured way. The findings of quantitative studies are conclusive and used to recommend a final course of action (Nieswiadomy & Bailey, 2018). While it is hard to see similarities between the two, both methods aim to find a solution to a problem or question, the researcher doing the study may affect the outcome and an analysis of the collected data must be done (Souza, 2017). What many don’t realize is the connection amongst the two. You can say, both types of research build upon one another, meaning quantitative studies can quantify results found in qualitative research (Souza, 2017).

Methods used in psychological research are used to obtain quantitative or qualitative data. Quantitative data is more often than not derived from methods such as experiments and statistics analysing data using surveys, questionnaires and interviews. Qualitative data tends not to be aimed at finding exact measurements in its findings, but is more concerned with evidence collection and analysis through practices such as observation and ethnography (using observations through involvement in activities over a period of time) (Brownlow 2011).

For quite a while there has been some discussion around which method of distinctions between Qualitative research and quantitative research. This has been fired in later years with some thinking that a combination of the two is best practice especially in social

Researchers often times are faced with the decision of choosing a methodology of research; either Quantitative or Qualitative that they think best fits their study and objectives. This choice is guarded by the topic of study, the advantages and disadvantages, and the strengths and weaknesses of using either one or the other type of the methodologies.

According to Yilmaz (2013) there exist two significant approaches to research with respect to studying the social and individual world. According to Creswell (2014) three types of design quantitative, qualitative, and mixed methods should remain in consideration when choosing a research designs at the start of the process. The two methods exist a quantitative and

Qualitative research uses data obtained through methods such face- to- face interviews, observations, and focus groups. Data is analyzed by looking for trends and patterns. Quantitative research use numerical and statics to process the answer specific questions. Statistics used to support assessment of research. Analysis techniques are used to report are affected by the questions addressed and type of information that is expected in the research discoveries (Wakoff, 2007).

As stated before, most quantitative research studies are used to define or measure something. Many medical studies employ quantitative research to define the measurements of a specific issue. One article

For Example, Qualitative researchers use conformability, dependability, credibility, and transferability to evaluate the trustworthiness of a qualitative research report. In order to prevent researcher bias they can have other researchers point out

This study will use quantitative methods of research. The major advantage of using quantitative research design is that it is an exceptional method for making conclusions and agreeing or disagreeing to any

Qualitative and Quantitative study designs both can be beneficial in research design. They both provide valuable options for researchers in the field. These techniques can either be used separately in a research study or they can be combined to achieve maximum information. This paper will define the terms qualitative and quantitative; describe the similarities and differences between each; discuss how qualitative and/or quantitative research designs or techniques could be used in the evaluation of my proposed research; and discuss why linking analysis to study design is important.

A study design is the procedure that guides a researcher on how to collect, analyze and interpret observations. It is a logical model that guides the investigator while he navigates through the various stages of the research. Study types can be classified severally depending on the research strategy employed. A study type can be non-interventional that is ‘observational’ where a researcher just observes and analyses researchable objects or situations without intervening. Non-interventional study designs can be exploratory, descriptive or comparative. A study can also be

Driscoll, Yeboah, Salib, & Rupert, (2007) discussed the advantages and disadvantages of qualitative and quantitative methods. For example, the benefit of qualitative is the researcher will get more detailed data with a lot of written descriptions because the respondent will have the freedom to answer. But the disadvantage is it will take a longer time to do. On the other hand, for the quantitative method the strength of this technique that the researcher can measure the data and analyze it by using statistics, but it has weakness such as it needs a large number of populations to reach to more accurate