Qualitative and Quantitative Research Methods Essay

Quantitative and qualitative methods differ from one another as to their research design elements as listed below:

There are two types of research methods: qualitative and quantitative. Qualitative research methods are complex meaningful analyses characterized by processes and meanings that are not measured in terms of mathematical measurements. Quantitative research however, relies and builds on mathematical procedures and methods, such as frequency, quality, amount and statistical procedure. There are unique characteristics which distinguish one research process from the other.

Marketing research is the method/methods that connect the clients, buyers and users to the marketer through data found from research to find and outline marketing opportunities and dilemmas. The general aim of marketing research is to recognize and evaluate how altering the marketing mix which is comprised of 4 features: product, price, promotion and place, influences customer behaviour.

What is Market Research? When you collect and identify data (qualitative data and quantiative) about customers, the market and competitors.

Marketing research is what informs business’s make decisions by helping it to understand the changing dynamics of its market. This involves finding out more about customers, competitors and the overall marketing environment.

Market research is the method of gathering and analyzing information about customers, competitors and the market. Market research is used when companies want to focus on things like market trends, customer habits and lifestyle, what price customers will pay for a product and what competition exists. This type of research assists companies build an idea on how competitive the market is also business owners can price their products efficiently with the understanding of the current market research.

The purpose of this quantitative study is to determine the effectiveness of structured teaching on improving the competency level of self-insulin injection among DM patients based on their knowledge and skill.

Marketing research is best defined as, “a way of investigating and answering questions about human behavior,” (Bont, Et. Al, 2007). Essentially, marketing research is a tool that helps businesses stay ahead of the trends and maintain a competitive edge in the constantly changing global market. Companies that make marketing research a central part of their business plan will see the business grow and develop to not just achieve their business goals, but exceed them. Robert Duboff puts it into perspective in a way that anyone can understand in terms of why marketing research is a valuable tool, “Marketing

In simple words, market research is the process of collecting, recording and evaluating data which relates to various products and services.

Qualitative analysis can be benefical for athletes of all different ages,sizes, and levels. Qualitative analysis allows for one to analyze the movement patterns of the athlete with the goals of improving performance and decreasing risk of injury. This technique uses no numerical data, but focues more on the verbal cues of the athletes body (Johnson and Baur, 2015). Although a qualitative analysis uses no numerical data, there are many important steps to recording a valid analysis. In order to record a valid analysis, one must have thoroghly understand the skill being analyzed, seek out scientfic literature regarding the mechanics of the skill, and undestand that all athletes are all different (Johnson and Baur,2015).

Research methodology generally involves qualitative research or quantitative research, or a mixture of both. A quantitative research methodology involves the analysis of data collected from a large number of surveys or interviews. On the other hand, methodologies for qualitative research often involve using surveys or interviews to collect information about people — their attitudes, experiences and behaviors.

This study was conducted by Abazari, Vanaki, Mohammadi, and Amini, and their primary concern was to have a more profound understanding of why there is such inadequacy of success in managing diabetes patients’ education. With that in mind, they have decided to look into the Iraq population’s process of educating the patients in their diabetes centers. HOW To accomplish this goal, in 2010-2011, in the provinces of Iraq, researchers conducted this qualitative study. Method To conduct the investigation, researchers chose twelve diabetes nurses educators from different counties, and an internal medicine specialist. For the qualitative research, data was collected using a semi-structured face-to-face interview, a focus group, relevant documents,

Qualitative research seeks to answer the “why” and not the “how” of the research project that is being conducted, this is done through a complex system of analyzing unstructured information such as survey’s , questionnaires, interviews, interview transcripts, open end survey’s, focus groups, observations, emails, notes, video’s, feed back forms and photo’s; most of the time a qualitative report won’t depend on statistical evidence alone it must be accompanied by detailed facts and proven facts and not hypotheses or in accurate data, this can lead to misunderstanding of data findings and can through the whole aim of the research project off and waste valuable time.

It is common for researchers to compare qualitative and quantitative research methods. Quantitative methods originate from positivist and post- positivist research paradigms. Also, the methods objectively examine statistical data to determine cause and affect and often use generalizable data. There are various methods used in quantitative research such as surveys,

Qualitative and Quantitative study designs both can be beneficial in research design. They both provide valuable options for researchers in the field. These techniques can either be used separately in a research study or they can be combined to achieve maximum information. This paper will define the terms qualitative and quantitative; describe the similarities and differences between each; discuss how qualitative and/or quantitative research designs or techniques could be used in the evaluation of my proposed research; and discuss why linking analysis to study design is important.