This Essay will compare and contrast two different research methods that are qualitative and quantitative methods endeavouring to highlight differences and similarities between them, and providing example how they are applied through airline industry.
According to Kotler et al.( 2010 p. 124-125) “ Marketing research is a process that identifies and defines marketing opportunities and problems, monitors and evaluates marketing actions and performance, and communicates the findings and implications to managements.” This basically means that, a marketing research is a process of collecting, recording and evaluating the information related to customers’ needs and wants and products that are design to supply demand. This need for market
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British Airways tries to motivate its employees by conducting semi- structured interview which are usually related to qualitative research. The management of British Airways has already recognised the de- motivational factor of its staff because of the disputes among the employees and managements. According to British Airways annual report and accounts (2009/10) the interviews were conducted to find out the employees feelings toward their working environment and to be able to reveal problematic areas and managerial problems that needed to be resolved. These interviews were focused on employee relations, training and rewards. In 2009/2010 British airways employees training were raised by 50% as they focus more into high quality customer service (BA, 2010).
According to a survey (BA annual report, 2010) that is based on quantitative research suggest that over 50% of British Airways’ employees believe that they are well communicated throughout different communication channels such as “personalised internet, mobile sms”. This survey shows that more than 90% of employees are aware of the financial situation of the company. British Airways main focus is on communication to its staff through conducting face to face interviews to ask questions and receive suggestions and ideas from its employees (Annual Report of BA 2010). Similarly Southwest airlines believe that their competitive position is based
Market research consists of information collection regarding the prevalent market situation, and its analysis. “We define marketing research as the systematic design, collection, analysis, and
Marketing research is what informs business’s make decisions by helping it to understand the changing dynamics of its market. This involves finding out more about customers, competitors and the overall marketing environment.
What is Market Research? When you collect and identify data (qualitative data and quantiative) about customers, the market and competitors.
Market research is the method of gathering and analyzing information about customers, competitors and the market. Market research is used when companies want to focus on things like market trends, customer habits and lifestyle, what price customers will pay for a product and what competition exists. This type of research assists companies build an idea on how competitive the market is also business owners can price their products efficiently with the understanding of the current market research.
Marketing research is a systematic gathering, recording and analyzing data about problems related to marketing for products or services and transforming those information’s into actionable marketing decisions.
Marketing research is the method/methods that connect the clients, buyers and users to the marketer through data found from research to find and outline marketing opportunities and dilemmas. The general aim of marketing research is to recognize and evaluate how altering the marketing mix which is comprised of 4 features: product, price, promotion and place, influences customer behaviour.
In simple words, market research is the process of collecting, recording and evaluating data which relates to various products and services.
Although this study might bring out certain drawbacks in the existing communication structure, this exercise is an internal consultation process drawn to motivate employees (Furnham and Gunter 1993, P204 Sreejith). The structure of this study was to use a mix of personal interviews of 30 minutes each as the primary data, backed by analysing the behavioural traits of employees and the company’s mission statements. The long personal interviews were considered primary as they
Qualitative research seeks to answer the “why” and not the “how” of the research project that is being conducted, this is done through a complex system of analyzing unstructured information such as survey’s , questionnaires, interviews, interview transcripts, open end survey’s, focus groups, observations, emails, notes, video’s, feed back forms and photo’s; most of the time a qualitative report won’t depend on statistical evidence alone it must be accompanied by detailed facts and proven facts and not hypotheses or in accurate data, this can lead to misunderstanding of data findings and can through the whole aim of the research project off and waste valuable time.
The purpose of this quantitative study is to determine the effectiveness of structured teaching on improving the competency level of self-insulin injection among DM patients based on their knowledge and skill.
Qualitative analysis can be benefical for athletes of all different ages,sizes, and levels. Qualitative analysis allows for one to analyze the movement patterns of the athlete with the goals of improving performance and decreasing risk of injury. This technique uses no numerical data, but focues more on the verbal cues of the athletes body (Johnson and Baur, 2015). Although a qualitative analysis uses no numerical data, there are many important steps to recording a valid analysis. In order to record a valid analysis, one must have thoroghly understand the skill being analyzed, seek out scientfic literature regarding the mechanics of the skill, and undestand that all athletes are all different (Johnson and Baur,2015).
This study was conducted by Abazari, Vanaki, Mohammadi, and Amini, and their primary concern was to have a more profound understanding of why there is such inadequacy of success in managing diabetes patients’ education. With that in mind, they have decided to look into the Iraq population’s process of educating the patients in their diabetes centers. HOW To accomplish this goal, in 2010-2011, in the provinces of Iraq, researchers conducted this qualitative study. Method To conduct the investigation, researchers chose twelve diabetes nurses educators from different counties, and an internal medicine specialist. For the qualitative research, data was collected using a semi-structured face-to-face interview, a focus group, relevant documents,
Quantitative and qualitative methods differ from one another as to their research design elements as listed below:
It is common for researchers to compare qualitative and quantitative research methods. Quantitative methods originate from positivist and post- positivist research paradigms. Also, the methods objectively examine statistical data to determine cause and affect and often use generalizable data. There are various methods used in quantitative research such as surveys,
Qualitative and Quantitative study designs both can be beneficial in research design. They both provide valuable options for researchers in the field. These techniques can either be used separately in a research study or they can be combined to achieve maximum information. This paper will define the terms qualitative and quantitative; describe the similarities and differences between each; discuss how qualitative and/or quantitative research designs or techniques could be used in the evaluation of my proposed research; and discuss why linking analysis to study design is important.