Quality Assurance Plan For 4rever Beauty

In order to collect useful data, a research about the brand was made, including its place in the market in comparison to other brands. By this, identifying a competitor brand, analyzing it’s marketing mix and SWOT analysis in order to help develop the research’s own. This procedure was a guidance to find the identical ideas, strengths and differences between the two brands, allowing the brand in research’s marketing mix to improve and hopefully become dominant in the market. By preforming a research about the USDA and their certified brands and the whole organic/natural cosmetic products market, will be an approach to the marketing mix with a more stable and predetermined target. Throughout two interviews that were held, another portion of favorable information could be obtained, both interviews provided precise and factual details about two different cosmetics brands, as well as some advice on how to identify the features and other relevant business factors. One of

Our team decided to choose the “Broad Differentiation” strategy as the basic strategy for our company. We will attempt to differentiate our product line in several distinct dimensions. By providing products that are vastly superior and unique from our competitors and pricing the products with an affordable price, we can gain something that is beneficial for the company in the future, which is customers’ loyalty and awareness. We may change or modify our strategy for the next round depending how it performs against our competitors.

However, ordering from the internet has allowed the company to enjoy much success serving small businesses and companies in the eastern Los Angeles suburbs. This success has led the company to expand beyond its traditional customer base of suburban Los Angeles into the heart of the downtown area. Such an expansion is risky for Mid-Town has decided it can afford to place

The product is the outcome of sustainable, green approach, taking care of the nature while sourcing high quality product, sample giving, next day delivery if product purchased online, exchanges, refunds even the product was used

In 2010, with Lotus & Bamboo soap bar was introduced by Mary Kay in India, May Kay was approved a customized product for a specific country or region market for the first time. Moreover, the branded and packaged Indian care category of Mary Kay was growing up and expanding its product to attract more potential customers. Mary Kay brand has been developing massive products in India until 2010 with lower price compared with past several years. By late 2010, there were more independent beauty consultants in more regions

New partnerships have been development with the creation of the new home page, customer service has been enhanced as well. Customers having the ability to go online, review the product, and find a list of the distributors that carry the products has improved the customers shopping time for the product. They have the ability to order online or go direct to the distributor and see the product firsthand before purchasing the product.

The goal is to launch an organic product line composed of hair, skin, and body products. The line will offer the succeeding components; a shampoo, conditioner, leave-in conditioner, hair moisturizer, light hair mist and hair growth oil. A facial cleanser, toner, and face moisturizer as well as body lotion, an array of soaps, and body butter. Furthermore, the price point will be between 5 and 15 dollars and will coincide with the size of the product. For instance, an 8 oz. bottle of shampoo will be $5.00 and a 16 oz. bottle will be $10.00. It is important to note that clinical trials are being conducted to test how the product lines affect various hair and skin types. This will allow the company to gain an in-depth understanding of which ingredients are conducive to maintaining a healthy exterior.

So, once Tulsi enter into NZ market, company must manufacture its body care products herbally as it claims for. Products are being technologically out-dated at a rapid pace. Firm must always keep new technologies, so that it could get more product sales and also have to be aware if there is any extra modern technology than they have, that’s why they need to keep their technology up to date. Association must challenge not only technical but also commercial to make practical, affordable versions of products.

Patanjali is giving a head-on competition to the consumer goods majors and it is becoming a strong contender in the consumer goods markets in India. According to TechSci Research, Patanjali products could bring a revolution in the ayurvedic products segment. These products are still not fully penetrated into the Indian markets however, anticipated to be successful in the long-term. High brand loyalty and satisfaction has resulted in huge demand of Patanjali products among all classes of consumers. Moreover, unlike other FMCG companies doing businesses in India, its versatile product portfolio offering to the consumers enhances the sales, as the customer ends up buying many products from multiple

| One firm carries a wide variety of nationally advertised general merchandise. The company is known for its low prices, breadth of merchandise, and volume-oriented strategy. Most of its stores are leased and are located near the company’s expanding network of distribution centers. The company has begun to implement plans to expand both internationally and in large urban areas.

We listen to and collaborate with our customers to identify and make widely available potential new products.

Bolstered by appearances in specialty catalogues, we were able to develop another additional channel through distributors of office furniture and house hold furniture that sell directly to larger enterprises.

. ORANA uses both its own sales staff and independent distributors to increase retail sales in Vietnam. Discuss the advantages and disadvantages of this strategy.

And meanwhile the major market share of skin care products still dominated by some famous foreign brands such as P&G, Shieido, L'Oreal and some local low-end price brands such as Dabao and Longliqi(Li & Fung 2009). As the up-rising star of the cosmetic brand, Herborist’s market share is about 0.3% out of the total market share till the first quarter of the year 2010 (Herborist official website 2010). Figure 1 Market share and growth of different cosmetics sub-sectors, 2009 Source: Access Asia 1.2.2 Developing trends On the basis of the survey from AMA Communication Services (2010), there is a trend of growing health awareness among Chinese consumers due to the development of China's economy. That's why Chinese consumers prefer cosmetic products using natural ingredients than chemical products, especially the ones with strong attachment to Chinese Traditional Medicine (TCM), which is an essential part of Chinese culture. Due to this special preference of Chinese consumers, there is a trend that more and more players, not only domestic but also foreign ones, begin to position their cosmetic products with mild chemical formulae as well as herbal and natural ingredients (Li & Fung 2009). P&G, for instance, added herbal ingredients such as Shouwu and Ginseng to its nourishing shampoos series of Chinese market. Lux of Unilever also launched its shampoos series with the addition of

4Rever currently offers five new high quality brand products - shape up herbal organic tea, sandalwood, ayur body massage oil, size 90 tablets and herbal shampoo. All bear the company 's log and slogan.