Quantitative And Qualitative Methods

Quantitative research is done to find the accurate facts by evaluating the problems like opinion, behaviour by using numerical data. This research is based on theories, hypothesis, collecting, analysing the data to make the research accurate.

According to Yin (2003), there are two types of research approach. This includes quantitative research approach and qualitative research approach. A quantitative research emphasizes on transforming the data to numbers, quantities and statistics to formulate facts and to uncover patterns in a research. It addresses research purposes through empirical analysis that involve numerical measurement, the relationship between variables and analysis approaches (Zikmund et al., 2010). The sample size being investigated is typically large (Anderson, 2006). Quantitative research mainly uses questionnaires, surveys and other equipment to collect numerical or measurable data (Anderson, 2006). On the other hand, a qualitative research typically emphasizes words more than numbers

Qualitative and quantitative researches are the two basic research categories which are used in psychology, with both these type of research having advantages and best limitations to their use in researching.

Researchers often times are faced with the decision of choosing a methodology of research; either Quantitative or Qualitative that they think best fits their study and objectives. This choice is guarded by the topic of study, the advantages and disadvantages, and the strengths and weaknesses of using either one or the other type of the methodologies.

The researcher must set a clear hypothesis, showing the relationship between independent and dependent variables. In quantitative research tools are used to collect numerical data. The information can be gathered using questionnaires or some type of equipment. Quantitative data is efficient at testing a hypothesis, but can miss contextual detail. In quantitative research, the researcher is often objectively separated from the subject matter. One of the ways quantitative research is different from qualitative research is that quantitative research requires extraction of large amounts of statistical data. Qualitative research is focused in on personal viewpoints and opinions of a smaller number of subjects (typically). Qualitative research can take more time than quantitative research (McCusker & Gunaydin,

Quantitative and qualitative methods differ from one another as to their research design elements as listed below:

It is common for researchers to compare qualitative and quantitative research methods. Quantitative methods originate from positivist and post- positivist research paradigms. Also, the methods objectively examine statistical data to determine cause and affect and often use generalizable data. There are various methods used in quantitative research such as surveys,

Quantitative research methods are best because they use quantity data to obtain results from the population of interest. This for example can be bases on what the majority feels. The method uses measures in the view and opinion of others and who feels them the most or less. This method can be chosen at random representing the population of interest. They collect their data by telephone interviews, online questionnaires, and sometimes on the street. This is usually the final and best method to go to when choosing a course of action. This is best to research something further and usually comes after Qualitative research.

Qualitative research uses data obtained through methods such face- to- face interviews, observations, and focus groups. Data is analyzed by looking for trends and patterns. Quantitative research use numerical and statics to process the answer specific questions. Statistics used to support assessment of research. Analysis techniques are used to report are affected by the questions addressed and type of information that is expected in the research discoveries (Wakoff, 2007).

7. Role conflict: Role conflict is a situation in which incompatible role demands are placed on a person by two or more statuses held at the same time. People may feel like they are being pulled in different directions. This experience can be a result of changes in society or through pressure people feel for not fitting in to prescribed roles. Daisy has perhaps the greatest role conflict of all the characters.

Business researchers utilize various forms of approaches to analyze and obtain information and data, and two of the most popular approaches used are the qualitative research approach and quantitative research approach. Each approach can be beneficial or in some cases may cause inconclusive results depending on the type of research being conducted and what the nature of the study is. The following will assess two different peer reviewed articles: one which uses a qualitative approach and the other a quantitative approach. It

Research methodology generally involves qualitative research or quantitative research, or a mixture of both. A quantitative research methodology involves the analysis of data collected from a large number of surveys or interviews. On the other hand, methodologies for qualitative research often involve using surveys or interviews to collect information about people — their attitudes, experiences and behaviors.

General speaking, quantitative research is thought to be objective, however qualitative research often involves a subjective element. There are differences designs in qualitative research in comparison to quantitative research. Qualitative research involves words, pictures, or objects; Quantitative involves data in the form of numbers and statistics.

There are also some differences between these study designs, which may cause some problems for the inexperienced researcher. “Quantitative research is objective; qualitative research is subjective. Quantitative research seeks explanatory laws; qualitative research aims at

(i) Quantitative vs Qualitative Research: Qualitative research methods is based on values and not numbers while quantitative is based on numeric and Quantifiable data to generalize in its conclusion.