Quantitative And Qualitative Research Design

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Researchers employ a number of research methodologies to carry out, test, analyze and describe phenomena they are interested in studying. Among the most widely used methodologies are quantitative, qualitative, and mixed-method (Cozby & Bates, 2012, Garza & Landrum, 2015; Leedy & Ormrod, 2013; Creswell, 2013; Gergen, 2015). Qualitative and quantitative research designs, for example, are types of research approaches that provide clear directions on how to carry out a research plan (Creswell, 2013). The quantitative research design is profoundly deep-rooted in the discipline of psychology where it has been used through the perspective of post-positivist thoughts (Creswell, 2013). On the other hand, the qualitative research design is deeply- rooted in the field of Anthropology, where researchers have developed several naturalistic observational techniques to explain lived phenomena (Bates & Cosby, 2012; Creswell, 2013; Garza & Landrum, 2015). Quantitative and qualitative research designs share several similarities as well as differences in how they can be employed in conducting research procedures (Yilmaz, 2013).
Approaches To Research: Qualitative The qualitative design is an inductive, interpretive and naturalistic approach use in studying people, cases, phenomena, social situations and processes in their natural settings to describe in descriptive terms the meanings that people attach to their lived experiences (Yilmaz, 2013; Cozby & Bates, 2012). According to Yilmaz (2013)

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