Quantitative And Quantitative Research Methods

The first step of the research process would be to identify the focus area. After identifying this focus area, clear goals and/or objectives that researchers aim to meet would be developed. Development of research groups, leaders, recruitment of participants, and decisions about what and when methodologies should be utilized to collect and review data; follow the development of objectives, and format the action plan. Implementation of those methodologies and collection of data are performed during the action plan phase of the research project. The evaluation phase may involve researching data collected during the action plan phase, noting positivity’s, errors, and/or

According to Yin (2003), there are two types of research approach. This includes quantitative research approach and qualitative research approach. A quantitative research emphasizes on transforming the data to numbers, quantities and statistics to formulate facts and to uncover patterns in a research. It addresses research purposes through empirical analysis that involve numerical measurement, the relationship between variables and analysis approaches (Zikmund et al., 2010). The sample size being investigated is typically large (Anderson, 2006). Quantitative research mainly uses questionnaires, surveys and other equipment to collect numerical or measurable data (Anderson, 2006). On the other hand, a qualitative research typically emphasizes words more than numbers

nature of the research approach calls for a means of data collection and analysis of findings

Research, no matter what field, is often conducted and analysed in accordance with two basic approaches: quantitative and qualitative. The quantitative approach aims to test a hypothesis and examine the relationship through generating numerical data or other information that is than converted into numbers, whereas the qualitative approach is more exploratory, aiming to gain a deeper understanding of the research subject. Through breaking down and examining the key features in each of these approaches it is evident that although they both begin with a problem the researcher aims to understand they fundamentally differ. The table below shows side by side comparisons, highlighting the differences that can be used to differentiate these approaches, described broadly across three main categories.

This paper primarily concerns qualitative research, but we were asked to compare both qualitative and quantitative methods. During comparison, there are many noted differences in both study designs, but not many similarities. Qualitative research uses a subjective approach with a large sample population. It collects non-statistical data, using an unstructured or semi-structured technique (Nieswiadomy & Bailey, 2018). Quantitative research uses an objective approach and large, random, sampling to ask opinions in a structured way. The findings of quantitative studies are conclusive and used to recommend a final course of action (Nieswiadomy & Bailey, 2018). While it is hard to see similarities between the two, both methods aim to find a solution to a problem or question, the researcher doing the study may affect the outcome and an analysis of the collected data must be done (Souza, 2017). What many don’t realize is the connection amongst the two. You can say, both types of research build upon one another, meaning quantitative studies can quantify results found in qualitative research (Souza, 2017).

Qualitative research is subjective data and is often used in the social sciences (Sarantakos 2013, p. 48). Qualitative research is devoted to gathering facts, this can be completed through personal experiences, behaviours, and observations (Sarantakos 2013, p. 46). The purpose of qualitative research is to gather an in depth understanding of human behaviour and the explanations for the behaviour (Martijn & Sharpe 2006, p. 1). An issue with only using a qualitative method is efficacy, qualitative studies cannot address relationships between variables with the degree of accuracy that is required to establish social trends (Sarantakos 2013, p. 46).

In research the two main used approaches are qualitative and quantitative. Qualitative research represents the study of perceptions, emotions and experiences in the direction of understanding the human behaviour therefore from a subjective perspective ( R). On the other side the quantitative research is expressed numerical, measurable, appropriate for statistics defined as being objective and can be used for general public (R). Another difference, according to Moule (2015) is that qualitative approach is usually using a smaller sampling size for the study than the quantitative approach. As the qualitative research is inductive, the process is orientated and using a holistic view, allows the researcher

Quantitative and qualitative research generates from two different perspectives, and it provide different types of crucial information from the research subject. Qualitative research corresponds more with comprehensive and thorough descriptions of events, whereas quantitative research creates statistical models to explain events. Several advantages and disadvantages in qualitative and quantitative research, depends upon the researcher's purpose and area of focus and information that will answer those research questions (Creswell, (2013).

Researchers often times are faced with the decision of choosing a methodology of research; either Quantitative or Qualitative that they think best fits their study and objectives. This choice is guarded by the topic of study, the advantages and disadvantages, and the strengths and weaknesses of using either one or the other type of the methodologies.

Compare and contrast quantitative and qualitative methods on each of the elements listed. Please use scholarly, academic literature to support your response.

Qualitative research uses data obtained through methods such face- to- face interviews, observations, and focus groups. Data is analyzed by looking for trends and patterns. Quantitative research use numerical and statics to process the answer specific questions. Statistics used to support assessment of research. Analysis techniques are used to report are affected by the questions addressed and type of information that is expected in the research discoveries (Wakoff, 2007).

Qualitative data is not numerical and is more likely to take the form of observations or interviews. Obviously, it is very difficult to perform any statistical analysis on this kind of data. A further problem is that another researcher cannot replicate this data and therefore it is difficult to check the validity of what has been written. Researchers using this kind of data must be careful to avoid subjectivity, that is, they must avoid letting their personal beliefs or preferences affect the way they record and interpret the data. The advantage of this form of data collection is that it allows the researcher to answer open-ended questions; consequently, it is more flexible. Qualitative data also provides opportunities to explain the context of an observation and can therefore present a fuller picture (OU, 2001).

The research process is a systematic approach that is carried out with a particular aim or purpose. However, in order to come up to a conclusion based on the objective of the research, the researchers collect a multitude of information that can be analyzed. This is a normal course of action that is applied to all research and evaluation projects, despite of the fact that research method involves a scientific method of inquiry or an evaluation based research or action research.

Research methodology is a way how the research is conducted step by step and in order. There are two methods used for data collection which is the primary data and secondary data. These data can be obtained and used many ways. The data is taken and analyzed in advance to produce a result that we can use for research and future reference. This study will relate to the objective we want to achieve and finding the answer to every objective we seek. In order to successfully achieve the objectives we seek, we must know

Qualitative and Quantitative study designs both can be beneficial in research design. They both provide valuable options for researchers in the field. These techniques can either be used separately in a research study or they can be combined to achieve maximum information. This paper will define the terms qualitative and quantitative; describe the similarities and differences between each; discuss how qualitative and/or quantitative research designs or techniques could be used in the evaluation of my proposed research; and discuss why linking analysis to study design is important.