Quantitative Research: Challenges and Benefits

This paper primarily concerns qualitative research, but we were asked to compare both qualitative and quantitative methods. During comparison, there are many noted differences in both study designs, but not many similarities. Qualitative research uses a subjective approach with a large sample population. It collects non-statistical data, using an unstructured or semi-structured technique (Nieswiadomy & Bailey, 2018). Quantitative research uses an objective approach and large, random, sampling to ask opinions in a structured way. The findings of quantitative studies are conclusive and used to recommend a final course of action (Nieswiadomy & Bailey, 2018). While it is hard to see similarities between the two, both methods aim to find a solution to a problem or question, the researcher doing the study may affect the outcome and an analysis of the collected data must be done (Souza, 2017). What many don’t realize is the connection amongst the two. You can say, both types of research build upon one another, meaning quantitative studies can quantify results found in qualitative research (Souza, 2017).

Quantitative research is an approach that uses theory, variables, measurements and statistical analyses to test theories (Creswell, 2013). Qualitative research is an approach that does not rely on proving a theory, a set of variables, or running an experiment. Rather, a qualitative research approach allows for exploring and understanding meaning individuals or groups ascribe to a social or human problem. A qualitative approach allows for meaning and explanations to develop through, interviews, review of artifacts, and observations (Neuman, 2002).

Qualitative Research is using the characteristic of something such as colour, shape, texture, etc. Qualitative research is commonly used to research the quality of a product for example the red T-shirt is soft and fits well.

Quantitative research is generally done using scientific methods, which includes the following steps: developing models, theories, and hypotheses of what the researcher expects to find, developing

Rondinelli describes the qualitative research methodology as one that is used when describing and giving meaning to phenomena. In other words, it is useful when researching themes such as a life experience, a process, a health phenomenon, or when more information is desired beyond numerical data. It can help when trying to understand feelings, values, and perceptions that influence behavior. It is useful to generate

According to Schneider, Elliot, LoBiondo-Wood & Haber (2004), qualitative research methods, search for the meaning and understanding of human experiences in a naturalistic setting. A researcher obtains subjective facts in order to explore the experiences of each participant (Schneider, Elliot, LoBiondo-Wood & Haber 2004). As a result, qualitative research is a means in which a researcher gains an insight into the participant's point of view concerning their personal experiences; in order gain an understanding of the information given. Therefore this allows a researcher to collect subjective information to create a description of the phenomenon (Vishnevsky & Beanlands 2004).

Qualitative research is a broad field of inquiry that uses unstructured data collection methods, such as observations, interviews, surveys and documents, to find themes and meanings to inform our understanding of the

Qualitative research method is a systematic strategy used for gathering information that are non-numerical, that is, they use visual and narrative words instead of using number. The data collected are from comprehensive case studies, focus groups a qualitative research approach whereby subjects answers an open-ended interview questions, likewise each others ' comments; ethnographies or field observation. (Headlessprofessor, 2012)

The first article is a quantitative methodology writing by (Bottrell, 2009) entitled “Quasi-experimental classroom research in young children's cognition”. This research study examined the 90 pupils form 23 different schools all ageing from six to seven years of age. This article also hypotheses on writing is a graphic representation of meaning, drawing is a graphic representation of meaning, writing and drawing require motor sensory performance, and drawings are interpreted through verbal expression. This article has been categories as a quasi-experimental research design assist the researcher determine specific trends and outcomes in specific groups through statistical analyzation. Although this particular style article has been seen within

Qualitative research describes the research that can produce observations and descriptions. If you were observing or interviewing someone, you would want to use qualitative research to ask questions such as "how" or "why".

Qualitative research is used to find out and understand the beliefs of individuals. Knowledge attitudes, behavior and interactions. It produces non- numerical data, e.g. How a patient describes pain instead of a measure of pain. In health care, qualitative techniques have been commonly used in health care in documenting the experiences of chronic illness and in studies about how an organization functions. Quantitative research provides statistical

Qualitative research generates information that is very detailed and or originality. It is done in a normal social setting and gets to a better understanding of participants. The method used to collect data is by observation from interviews. Qualitative research is usually criticized for lacking scientific demands.

Qualitative research is a type of research that involves word rather than numbers. This involves looking at feelings, opinions and emotions. Qualitative research is concerned with trying to explain why rather than what or how many.

Qualitative research involves the studied use and collection of variety of empirical materials-case study; personal experience; introspection; life story; interview; artifacts; cultural texts and productions; observational, historical, interactional, and visual text - that describe routine and problematic moments and meaning in individuals’ life.

Qualitative research is a technique of promoting research that stresses the quality according to the user’s point of view and approaches. In depth interviews and focus groups are best examples of qualitative research. [Laura Lake, 2009]