Quantitative Research Study Plan Essay

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For more than a century, the newspaper industry has been a dominant source of news in the U.S. (Stephens, 2010). Newspapers have experienced substantial declines in circulation, advertising sales, profitability, and readership (Tucker, 2009). Some print newspaper organizations are transitioning to online news distribution models in an attempt to sustain their businesses. Such transitions require traditional print news media companies to conduct staff reductions, then offset the loss of high cost, highly trained journalists and editors through the addition of user generated news article content. This quantitative study focuses on the effectiveness of media company transitions from print to online through an evaluation of readers' trust in…show more content…
The rapid expansion of the Internet has brought rise to online social media mechanisms such as user generated content systems. Many traditional media companies are struggling to transition from print to online mediums. One of the challenges is that building a sustainable online news model requires a significant investment in time, resources, and funding. One example of a traditional media company that has succeeded in this transition by focusing on electronic viewing through high-quality product design, is the Washington Post. Initially the Washington Post experienced annual losses of over $100 million to build out its web infrastructure in the late 1990s (Busswood, 2010). Now, through the global reach of the Internet, over 83% of the Washington Post readers come from national and international markets (Kuttner, 2007). This is significant given that a majority of its traditional print readers were primarily within a local geographic area. Many print media companies are scrambling to transition from print to online news models in a desperate attempt to sustain their businesses. However, they lack the time, resources, and funding to replicate on the success of the Washington Post through
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