Queen Bridal 's Wedding Bridal

1334 Words6 Pages
Queen Bridal Executive summary - Queen Bridal is located on Bourke St in Melbourne CBD. Queen Bridal is a retail rental shop of bridal dresses and formal wear. Founded and operated by Grace Childs, Queen Bridal will meet the unmet market demand of formal wedding wear that is rented as opposed to purchased. Traditionally, participants in the bride 's wedding party are required to buy their dresses for the wedding, yet they have no input as to what the dress looks like. They are told exactly what dress they need to purchase. More often than not the dresses are horrendous looking and after the occasion they remain in the closet collecting dust indefinitely. It is therefore very practical to provide people with the option of renting a dress in…show more content…
Improve Brand Recognition - Brand recognition involves the identification of your logo by your target market due to the amount of advertising and promotions you perform. Improve and Expand Brand Location - Providing the brand with more accessible locations for customers to access and meeting the standards of the market as well as the customers. Queen Bridal 's goals are to provide our aimed customers with cost effective use of bridal dresses and formal wear. Our services will exceed the expectations of our customers leaving them full of happiness. Cutting Costs - Cutting costs is a positive short-term goal for a business because it presents the business with ways to lower expenses, thereby improving profits. Improving Human Resources - Improving human resources and employee relations is a common goal in many businesses, but companies struggle to find ways to measure the results of this goal. This makes it difficult to determine whether or not the goal was achieved. Improving Efficiency - A business may also want to improve efficiency through various means in the business, which can cut down on costs, improve revenues and help the business run more smoothly. Situational analysis - S.W.O.T: Strengths - Not a popular type of Bridal store in Melbourne CBD A practical, efficient way to have a wedding while minimising costs. High quality products. Outstanding alterations allowing all products to be fit to the wide
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