Queensland Police Service ( Qps ) Is One Of Queensland 's Most Successful Emergency Service Social Media Platforms Essay

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Queensland Police Success

Introduction

Queensland Police Service (QPS) is one of Queensland’s most successful emergency service social media platforms. Its Facebook page is one of the most popular police Facebook pages in the world, asserts McKinnon in a Junkee news article. (McKinnon, 2016) Their popularity is demonstrated by the number of followers and likes on the popular social media platform Facebook, Twitter, YouTube and Instagram. QPS has 790,849 likes on Facebook, 140,245 followers on Twitter, 27,661 followers on Instagram and 3,473 subscribers on YouTube.

Police capture and hold their audience attention by using Kaplan and Haenlein’s five points about being social, which are “be active, be interesting, be humble, be unprofessional and be honest.” (Kaplan, Haenlein. 2009, 66) QPS Facebook and Twitter successfully demonstrate the genuine and informative side to QPS social media activity, while their Instagram is strategically developed to be humble and show the human side like their photos of the dog and their graduating recruits.

Audience

One quality that the Queensland Police use successfully in their social media accounts is the Five I of social media storytelling which is infrastructure, inform, immerse, interest, and interact. Knight and Cook state infrastructure “means you cannot presume a starting point for your audience or their needs in terms of what they want from that storytelling experience.” (Knight & Cook. 2013, 29-30) Infrastructure is

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