Quentin Tarantino 's Film Pulp Fiction

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You Are What You Eat Food has evolved from so much more than a source of nutrition in today’s society. It contains culture, traditions, and is shared with others. Quentin Tarantino’s movie, Pulp Fiction, briefly brings light to the importance and uniqueness of food from different cultures. There is a scene where two men, Vincent and Jules, sit in a car having small talk about food in Europe. Parts of their conversation, however, contain some very resonant discussions of food, place, and identity. Vincent: “But you know what the funniest thing about Europe is?” Jules: “What?” Vincent: “It’s the little differences. I mean, they got the same shit over there that we got here, but it’s just, just, there it’s a little different.” Jules:…show more content…
Today, however, it has become so much more. According to a research paper written by Martin Lindstrom, “Branding is all about building emotional ties between consumer and product.” (pg. 85) Emotional connections are made with the synergy of all five senses, and “such those brands that are communicating from a multi-sensory brand platform have the greatest likelihood of forming emotional connections between consumers and their product.” (pg. 84); Food and Beverage companies exploit this fact to sell their products. Consider the Kellogg’s breakfast cereal that goes snap, crackle, and pop: Rice Crispies. Researchers at a specialized Danish laboratories worked to create “the particular sound and feel of the crunch was identifiably Kellogg’s.” (pg. 85). The crunch, smell, and taste, of the cereal is accompanied by the tactile feel in your mouth pairing all five senses into one bite. Without the simultaneous stimulation of multiple sensory receptors, however, the cereal would not be as memorable. Take watching a scary movie for example. Visuals paired with audio make for a very scary movie, but if you turn the audio off, suddenly the movie isn’t so scary anymore. What we have learned from Kellogg’s is that their success lies in mastering the synergy of all five senses. Food can stimulate all five senses at the same time to bring back past memories. In Carlos Eire starts his book with a very descriptive
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