Question 1 Marketing communication is vitally important and it needs to persuade someone, the

▪ Special screenings with access to a premium food and beverage menu for VIPs only

Consumer behavior is also a factor to be considered, because factors affecting consumer behavior will make clients not to buy, for one reason or another. To get the target market or rather to increase the target market, one has to create and deliver content that attracts and contains customers. As is in the case of our products in John Deere Company, necessary strategies have to be implemented to retain the new target market. Marketing strategies capable of luring people especially the old

Knee Scooters of Houston is a home-based, medical mobility device sales and rental company. We provide our customers excellent customer service; including free delivery and pickup for rentals, free delivery for sales, competitive pricing, and ongoing support to customers. We have had tremendous success in our first year of business.

In order for a company to decide what marketing program will work, the company needs to have an understanding of how consumers make decisions. Consumers are quite unpredictable. So what might have worked yesterday or today may not work tomorrow. Therefore the marketers need to constantly improve their understanding of consumers and their behavior and form that adapt their marketing strategies to the changes in consumer behavior.

In this stage further information is gathered by the consumer. Such information will be provided through various campaigns run through different media and channels. Consumer will get exposure to the features, advantages and benefits of the product and form a perception mostly in favor of the product.

Numerous of announcements these days make the buyers feel like they have an amorous relationship with a products, and that the imaginary promise of advertising will always leaves them hungry for more. They can never be contented, because the purchase they love cannot love them back.

Many advertisements nowadays don’t advertise objects with the verity of their quality. Rather, they get someone in the famous industry to advertise their product so the people that are watching see their favorite famous person and want to buy it because they use it. When most of the people that promote it don’t use it, or it never truly works as they say, and another way they advertise is through foods.

The products that people buy are promoted to bring in new consumers. Promotion requires an organization to have a lot of time. Also a promotion should be clear and t o the point.

Sometimes it’s not so important that your product fits the exact needs of the segment you target; rather, it’s vital that customers perceive that you do, even if it’s not true. In order to achieve this, the proper amount of advertising and sending the appropriate message are both vital.

For consumers to be interested in ODI’s product, they would likely have to meet three conditions:

This product was successful to receive an offer because he appealed to the investors’ emotions. Also, he didn’t forget to put logical evidence to put into his presentation; the large successful honey product companies are not his competitors even if they want to try to make the same product. Because of adding putting spices to honey on their large completed process of supply chain, it would be very expensive. The AIDA approach helped in selling the product because he got the right attention from the audience which he is very young business person and his parents trust him by financial support. Then, he talked about his problem that he doesn’t have capital to increase his sales anymore even though he has enough shops to sell. He also told them about his ideas

In order to market the product into the market successfully, marketers need to have some marketing strategy to enter the desired market and make profit. Market segmentation is the process of dividing a market into subsets of consumers with common needs or characteristics (Schiffman et al., 2011). Understanding the market size and segmentation is valuable, but the keys to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends ( Berry, 1999).

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

Direct marketing is the business of selling products or services directly to the public, e.g., by mail order or telephone selling, rather than through retailers. Nowadays, with the increase in popularity of social media and email usage, there has been a rise in direct marketing. Targeting customers through their personal or business emails and emailing them newsletters, promotions and other similar marketing techniques used on social media, are all leading examples of direct marketing. In case of direct marketing, customer response should be calculable and it is often much easier to measure responses from direct marketing than other marketing techniques. The business should be able to determine how many customers took advantage of the promotions and how successful the campaign was.

target markets with respects to that product. For this reason, in this report I picked