Questionable Social Messages Spread by Disney

Disney creates gender roles, racial roles, and white supremacy through socialization within their motion pictures. For example, Walt Disney’s “Snow White”, “Fantasia”, and even “The Little Mermaid” all show females as obscenely beautiful, male dependent and flirtatious creatures who couldn’t save themselves from a Chinese finger trap. Males are the perfectly sculpted rescuers who can be easily wooed by a woman’s body; and these exaggerated roles create a false standard for children and can lead to severely underdeveloped sociological skills. Moving onto the racial roles; in the movie “All dogs go to

The Mickey Mouse Monopoly documentary reveals the obscure social messages behind the animated films created by the Disney Company. Although we are conditioned to believe that these movies are pure forms of entertainment, further examination has proved that there are hidden messages concerning gender, race and class that Disney is instilling in the minds of children. The speakers in the documentary argue that Disney is extremely political and hides its ideas behind innocence, magic and fun. When masked by features that are appealing to a younger audience, it is difficult to realize these ideas without taking a closer look.

What images come to mind as one reflects upon his or her childhood? Playgrounds, blackboards, and soccer balls may be among the fondest of memories. Yet, for many, mermaids swim their thoughts, princesses get swept off their feet, and lions roar to their royal place in the animal kingdom. Disney films have captivated the American culture for years and have become a pivotal part of popular culture as well as a form of education. However, these films have devoured the youth of America and, in the process; have perpetuated an institutionally racist society based on harsh stereotypes. Minorities are often underrepresented, and even completely left out, of many Disney films such as Dumbo (1941), The Lion King (1994), Aladdin (1992), and

During the last several decades, the media has become a strong agent in directing and controlling social beliefs and behaviors. Children, by nature, can be particularly susceptible to the influencing powers of the media, opening an avenue where media created especially for children can indoctrinate entire generations. Disney movies, like all other media “are powerful vehicles for certain notions about our culture,” such as racism. (Giroux 32). Racist scenes in Disney movies are often identified as simply being “symbols of the time” when the films were produced. Furthermore, Disney racism is often passed over as simple humor, or as a simple guide to

perpetuated over the years throughout Disney’s movies. Disney is one of the largest media companies in the world. According to Forbes, the “net worth and market capitalization of Disney Company has been estimated as $103.96 billion in 2013” ("Walt Disney Company Net Worth - Celebrity Net Worth,”). From the premiere of the Steamboat Willie cartoons in 1928 Disney has transformed pop culture as we know it today. This paper is designed to look into four major issues gender identity, gender roles, ethnicity, social class throughout Disney’s Cinderella (1950) and Frozen (2013). I aim to show that in these films can be found a subtle manual for social norms, a supplier of dominant family values. I will assess certain sociological concepts that are represented in these films namely ‘The American Dream’, standardization, pseudo-individualism and the creation of false needs. As a society, the understanding of these issues are instrumental to our being since our identity is often distorted through long term norms, ideals and merits set forth through these animated films.

Representation is significant to our personal development, and the lack of positive and non-stereotype confining female roles in movies has impacted how we view rape and define femininity . Disney movies have played a role in many childhoods since its first release of “Snow White and the Seven Dwarfs” in 1937, and the fact that Disney World is considered “The Happiest Place on Earth” demonstrates the influence that Disney has had on us for several generations, but many of Disney’s productions embraces stereotypes concerning femininity and condoning the idea of no consent. According to Emma Hatheway in the “Deconstruction of Disney Princesses: Perpetuation of Rape Culture”, the idea of women vulnerability and weakness is enforced through the princesses in “Snow White and the Seven Dwarfs” and “Sleeping Beauty”; a common theme found in these movies is the ideal woman, a damsel in distress, a woman that is frail and needs to be rescued by a man is the only type of woman that would live in the

Another issue that Lippi-Green observed and commented on are, the use of gender and marital status stereotypes in Disney films. Disney denotes the idea that to be desirable, you should look a certain way and "sound white" (97). Children are presented with the idealistic view that the leading male characters in search of a mate have "bulging necks and overly muscular thighs" (95) and spoke in "Mainstream United States English." Male characters are often the stronger and rougher who need women to care and tend to them. Lead female characters who are in search of their mate, epitomize how a conventional woman should be. From the physical aspect of being "doe-eyed and tiny waist " (95), to the "homemaker" status as portrayed in Disney films. There are no romantic leads given to the "mothers," they are often widowed and less desirable. The portrayal of "fathers" in Disney films is similar to the "mothers" with the addition of the comical characterization for some.

For decades now, Disney Corporation has been providing us with countless films made to delight and amuse children and adults alike. But not all Disney films seem particularly appropriate for their target audience. Many of these films portray violence, gender inequality, and skewed views of leadership roles that seem altogether inappropriate for impressionable young children. Better and more contemporary heroines need to be added to Disney’s wall of princesses in order to counteract years of sexism.

Disney princesses are fun for all ages, but their target audience is young children and “as children grow and develop, they can be easily influenced by what they see and hear”. Therefore, what they see and hear in Disney movies leaves an impression on them. The first princess, Snow White, was created in a time where each gender and race had a specific role in society. Recently, many believe that Disney has come a long way in regards to gender and race since Snow White, as several multi-cultural protagonists have been introduced subsequently, and gender roles do not appear to be as stereotypical as they once were. However, many of the apparent innocent messages about race and gender in these movies, can be exposed as otherwise. Despite

Disney is known for fairy tale films that are full of lovable characters that children cannot seem to get enough of. The traits of many of the characters are great models for children to watch and learn from. Adults tend to see a bit more than just the good qualities they embody, which leads to the realization that these films are far from perfect. Upon closer inspection, Disney films embrace patriarchal and sexist ideologies when it comes to their characters—something that Disney has been nearly successful in eradicating in their most recent films. From the earliest films to the most recent, the portrayal of gender roles, of both the hero/heroine and the villain, has changed for the better.

A young girl with black hair and brown eyes sees a beautiful princess named Cinderella who has blond hair, blue eyes, and flawless skin. She believes she will never be as radiant and beautiful as the princess because they don’t look alike. Like this girl, there are many cases of Disney films having lasting negative effects on children. Disney influences children more than any other age group since most merchandise and movies are geared toward younger audiences around thirteen or younger. Walt Disney Productions have a negative effect on children through stereotypes, violent actions, and sexism presented through its characters’ physical characteristics and actions. Disney has been

Many young children grow up watching Disney films. Many parents do not think that these movies could have a negative impact on their children. Henry Giroux, who wrote the book, “The Mouse that Roared: Disney and the End of Innocence” is a firm believer that Disney films have a negative impact on the children that watch them. For several generations Disney films have been a huge part of children’s lives, but many parents do not realize how these films can negatively impact their children. Disney films can teach young children stereotypes, how to deal with life events such as death and they can learn negative ideas and values from these films.

Traditionally, Disney tales have a common theme where their princesses or princes’ curses need to be broken by the spell through a kiss of love, so the dream becomes a reality. In the first feature-length animated film from Disney, The Snow White, and Seven Dwarves. Jasmine the princess and Aladdin the street boy both they had chemistry and realized their wishes against Jaffar and Middle-Est culture. Passing over the fabulous story of Ratatouille, Alfredo Linguini and Remy that is the story about rejected someone according is status. Disney animated movies blend social diversity through their tales, but they didn’t realize to go so far until they see the first African – American president in the White House, Disney made a First American princess who is black, The Frog and the Princess. Moreover, Disney animated movies are diversities whose people knew as The Jungle from Indian culture, Mulan is a Chinese tale, the Amerindian- Princess Pocahontas, and so on. Thus, Disney animated movies include more various cultures and teach children to know and appreciate diverse cultures.

Not many companies can influence the childhood development of many Americans like the Walt Disney Company. Disney, named after their founder, began as just an animation studio called The Walt Disney Studios, which the company describes as “the foundation on which The Walt Disney Company was built”. Today, Disney produces various items targeted at children like toys, clothing, and animation (“Company”). In the paper, Images of Animated Others: The Orientalization of Disney’s Cartoon Heroines From The Little Mermaid To The Hunchback of Notre Dame, Celeste Lacroix of the College of Charleston assesses the portrayal of female heroines from Disney animated films that depicts human main characters, examining the sexualization of non-European or the “exotic” others, and brings to light Disney’s strategy to instill an attitude of consumerism in children. Despite my memorable sentiment with Disney animations as a child, I agree with Lacroix’s assertion that Disney impose consumerism onto children, especially with DVD commercials, tie-in products and “apps” on smartphones and tablets.

When most people think about Disney movies, their mind often goes to the stereotypical princess movies in which the protagonist wears a pink ball gown. Time and time again these princesses must fight their way through the story in a luxurious ball gown in order to end up with a prince. However, there are many Disney movies that work to challenge these gender stereotypes. The movie Moana is a recent example of a Disney production that works to break the imposed stereotypes placed on children from an early age.