Questionnaire On Maggi

Overall, Rizky is highly perseverance and has good analytical skills. Her final project in consumer behavior demonstrated her ability to come a detailed understanding of the behavior in local area on a certain age group. Rizky had showed herself as a responsible, motivated, hard working student with capability to conducting academic research in accordance with the requirements of our undergraduate school in which she manage to get an A for her minor thesis. She gave a particularly interesting discussion of the consumer behavior towards traditional shop and modern retail shop in which had becomes the issue of recent economic situation.

Researcher has responsibility to use the appropriate methodology based on the researcher’s knowledge in conducting the study. In this study, the researcher must use the method properly using equally sample, valid instrument and make a right conclusion.

Previously, there has been controversy over the Mc Donald’s menu. The Mc Donald’s restaurant has continuously survived law suits involving the high fat contents in their food. I agree with the text that citizen’s health must be the priority concern for the food companies. Today, many food companies have adopted the fast food habit that places the human health at higher risks. It is therefore a challenge for the Mc Donald Company to incorporate fresh foods and to measure the fat contents for its food as a way of ensuring healthy standards of the company. Again, even though the government gets a lot of revenue for big companies like Mc Donald, it must not cease from regulating the quality of food that are offered for citizens’ consumption. From

Indian foods that are found in the freezer sections are not just main meals such as Butter Chicken, they are also popular Indian snack such as samosas. These frozen foods can all be quickly heated and cooked in the microwave or oven for a quick Indian meal, without the trouble of preparation. Along with India influencing food found in grocery stores freezer sections, India has also influenced to number of products sold in grocery. These products often have aisles dedicated to the cuisine, often stocked with sauce bases, such as butter chicken and tikka masala, which can easily be added to meat and served within 20 minutes. These aisles also include naan bread, roti, poppadom and rice. Indian’s have also influence Australian to consume more rice they we would have done decades

It has been stated by Van Manen (1990) that the methodology is the framework of any research, It is suggested that the methodology is the theory behind the method and the methodology aids the researcher in deciding upon a research method.

* The methodology chapter contains the discussion about the methodology adapted during the research process. The adapted methodology adapted on the rationale ground. First the research topic was carefully and analytically chosen. The selection of topic was the rationale decision due to two basic reasons. First reason was that the information available on the topic is excessive and vast quantity. The secondary information is readily

Research methodology is a way how the research is conducted step by step and in order. There are two methods used for data collection which is the primary data and secondary data. These data can be obtained and used many ways. The data is taken and analyzed in advance to produce a result that we can use for research and future reference. This study will relate to the objective we want to achieve and finding the answer to every objective we seek. In order to successfully achieve the objectives we seek, we must know

The Project entitled- CHANGE IN THE CUSTOMERS PERCEPTION AFTER MAGGIE GOT BANNED deals with the study of the Maggi Brand that was launched in India in theYear 1983, by Nestle India Limited, this became synonymous with noodles. Mainly, this project studies the change in the consumer’s behavior after Maggie got banned. And also to know about the market position of Maggi as a Brand, how they survived in the past, what all strategies they adopted to become a well-known and well established brand after the banned case that had recently happened.

The research approach used was mixed method research which encloses both the quantitative research which basically includes only statistics and the qualitative research which deals with people’s perceptions and attitudes. Reasons for using the mixed method research is because in order to be able to know if the two variable have any relationship may it be proportionally or inversely proportionally, both statistics and customer’s behaviour toward the product must be analysed. (Kotler, 2013, p. 161)

In the world of digitalization, nobody has enough time in his or her busy schedule, and he or she cannot afford traditional cooking, and hence many fast food items have flooded the market. Life today has gone to a point where everybody is inclined towards the easy method for getting things done, be it instant money, instant energy or fast food. Here comes the role of Noodles, which occupy a powerful place in the day to day life of the households. Maggie stands out among the instant noodles in India. Maggie , a well reputed brand is known to all even children can easily pronounce its name at a retail shop to buy it is an international brand of noodles , the original company was set up by one of JULIUS MAGGIE in Switzerland in 1872 and nestle family in 1947 , when Maggie instant noodles arrived in India in 1983 a memorable year in Indian history because India won its first Cricket world Cup. Maggie noodles become one of most popular snacks.

In 1947 Nestlé acquired the Maggi brand. Today the tradition continues around the world. Whether it’s Maggi bouillons, soups, seasonings, noodles or sauces, consumers have come to know and trust the Maggi brand for its high quality, convenience and

The proposed research is based on a combination of qualitative and quantitative methods. Qualitative research involves iterative, logical and exploratory process that gathers the views of participants with the objective of analysing the facts that relate to the study. On the other hand quantitative methods comprise of deductive ways of studying the data collected (Bryman, 2004 cited in Heath and Tyna, 2010; pg 10).

The selection of ineffective research approach can be considered as a limitation of the methodology. If the researcher cannot maintain time plan to conduct the research then it may hamper the role of appropriate research methodology. The lack of resources is also some problems to apply proper methodology in this research. The experience of the researcher is not satisfactory to conduct this research, which may affect on the research outcome negatively.

| RESEARCH METHODOLOGY2.1. STATEMENT OF THE PROBLEM2.2. OBJECTIVES & SCOPE OF THE STUDY2.3. MANAGERIAL USEFULLNESS2.4. TYPE OF RESEARCH & RESEARCH DESIGN2.5. DATA COLLECTION METHOD2.6. LIMITATIONS OF STUDY

In India, fast food culture emerged in the decades after independence, starting from the 1950’s. Eating at home used to be a significant aspect of Indian culture, so the change was gradual. Over a period of time, with a growth in the number of nuclear families, economic growth and increasing per capita income as well as globalization, fast food culture gained prominence. Women were shifting from their conventional roles of managing the household and taking care of the children. With growth in