Questionnaire on Market Potential for Icecream

Currently servicing Australian and New Zealand ice cream confectionary markets, it has identified growth opportunities for the brand in the Japanese market. By focusing on key company competencies and applying those to the Japanese market should yield profitable results.

Research can be defined as the search for knowledge, or as any systematic investigation, with an open mind, to establish novel facts, solve new or existing problems, prove new ideas, or develop new theories. Research can be divided into different steps in order to understand the whole process more in depth. The first step towards conducting research is to observe. Consistst of the subject area of ones interest and following that subject area to conduct subject related research. The subject area should not be randomly chosen since it requires reading a vast amount of

According to Depoy and Gittin, research is a way individuals think about problems in systematic way. Research is generally described as description, exploration, analysis, prediction and problem solving. There are different types of research and these researches are called the experiments, quasi-experiments and non-experiments. The purpose of research is to provide the insight to practice, it also enhance individuals understanding as well as developing new approaches with different topics, get to test your research for effectiveness. Understanding research is important because it helps to build individuals knowledge bases and informs decision making in practice. Research also enable us to make sure that our practice are up to date with relevant information.

“Exploratory research is open-ended method that assists in defining a specific problem, and usually involves detailed, unstructured interviews in which lengthy answers are solicited from a small group of respondents” (Entrepreneur Media, Inc. 2012, para 1). Specific research involves a more precise approach “used to solve a problem that exploratory research has identified” (Entrepreneur Media, Inc. 2012, para 1). The structure of these types of interviews are much more formal than those used in exploratory research. Data collection tools used in primary research can include: consumer interviews or surveys, focus groups, observations, or field tests (such as employing a test-market).

The exploratory research process is somewhat analogous to a signal detection and amplification system. The output is a new strategy and/or a roadmap for new research developments. The input must be identified through constantly scanning or “sampling” the environment for new research developments, then filtering these “signals” to identify a subset of potentially relevant opportunities. These opportunities must then be “amplified” through internal and external research before making a strategic decision to move them toward technology and product development [1, 3].

Research allows us to better understand what is unknown, how a human thinks, why a dog barks when they hear a stranger approaching or that the earth is round and not flat. Research allows us to find answers to the questions we have. Research attempts to both understand and define. There are three kinds of research; Explanatory; Exploratory and Descriptive research. Explanatory, Exploratory and Descriptive research define what research is; Research is the attempt to explain, explore and describe (Neuman, 2006, 24).

Investigating a problem which will provide insights to the researcher. The research is meant to provide details where a small amount of information exists. It may use many methods such as trial studies, interviews, group discussions or other methods for the purpose of gaining information. Someone may want to take on some exploratory research to try to come up with a new innovative product to market. And exploratory research would be great way to decide if it is a good thing or not, in this part of town. (Tajalli, 2006)

The type of research I will be conducting is explanatory cases because there little or no understanding. Although research has been close to this subject nothing exact. I will use exploratory literature research to gain/discover insights about this situation. When the goal of the literature is to precisely formulate problems, clear concepts, gain insights, eliminate impractical ideas and form hypotheses then exploratory research is used.

Exploratory data analysis is a process that allows investigation of each variable to be examined for the population or events of interest (Sylvia & Terhaar, 2014). Descriptive variables are utilized to describe the characteristics of a population or collection of events (Sylvia & Terhaar, 2014). The descriptive variables utilized in the case study regarding older community-dwelling patients with diabetes are age, gender, race, morbidity level, and chronic disease conditions. The descriptive data provides a detailed image of the population of participating in the study.

3. Exploratory data analysis is an examination where statistical tools and ideas can help you examine data in order to describe their main features.

“To bring smiles to families everywhere through the pleasure if its products made with dairy

Explanatory research is done to explain why things are happening. This is very important in the Criminal Justice field because if it’s impossible to understand why someone is doing something, it will be very difficult to stop it. This is very relevant to researching because of social problems. By understanding and explaining social problems perhaps they can be prevented in the future. An example of explanatory research from Dantzker and Hunter’s book is why particular people become serial killers. (2016) Gathering this important research that gives answers can help find ways to stop or try to prevent it. The methodology of explanatory research would be researching and gathering evidence then further analyzing that evidence as to why a specific event or issue occurs in Criminal Justice. Explanatory research is a very important part of all Criminal Justice research conducted, because if it’s not understood why something is happening there is a very small chance that it’s possible to come up with a way to stop

At the same time, the study will posses characteristics of the exploratory research design as it will collect and classify data about sales statistics in order to observe fluctuations and purchasing patterns in terms of sales pick, costumer preference of product and product combination, preference of location, etc. Observational research will be also conducted as much information can be inferred by simply observing the consumers and analyzing the actual product.

Ben & Jerry’s Homemade, Inc. has been in business since 1978. Approximately 40% of the world 's frozen dairy desserts, 5.6 billion liters per year, are manufactured at more than 450 U.S. ice cream plants. This makes the United States the largest producer of ice cream and related products in the world. With the world 's largest milk supply, an abundance of land, and investments in research & development, U.S. frozen dairy dessert production has remained

Research is a form of systematic inquiry. It sets out to answer questions through assessing, summarizing and drawing conclusions from what are often very large amounts of information.