Questions And Assignments Of Analyzing Marketing Opportunity Analysis

8. What are the five key dimensions of the marketing environment? How can marketers stay abreast of changes in each

What are the product and services that is going to be served to the customers?

As we discussed in class, every business is faced with these issues and they are important to managers making strategic decisions. One of the first things learned about business is that if there is no demand for a good or service, the firm that provides it will not continue to exist. Over time the hotel industry has continued to change with market conditions and make itself attractive to business

The first stage is organization perform a situation analysis of marketing environment. The situation analysis will outline the specific organization 's goal, and define the potential customers, competitors and distributors. In addition, It also identifies the factors of internal and external environment that support or hinder the organization 's objectives, and ensures the market planning effectively. Moreover, the SWOT analysis applied to the situation analysis process, which can identifies strength, weakness, opportunity and threats of the company.

A situational analysis often is called the foundation of a marketing plan. A situational analysis includes a thorough examination of internal and external factors affecting a business. It creates an overview of the organization that will lead to a better understanding of the factors that will influence its future

2.1 evaluate the key stages in product and service development applied within a hospitality operations

In this case study I will be investigating the hypothesis ‘Tourism in Castleton is managed effectively.’ I will be investigating tourism in Castleton and how well they manage it, and the measures they take to control it. I will then decide whether the hypothesis is true or false. I will answer the key question ‘Where is Castleton?’ because it is important to know the area and how easily accessed it is and just how many tourists it gets because of its location. I will also answer the key question ‘What issues surround tourism and what impact does it have on certain areas?’ because it is important to know about how much tourism Castleton gets to see if it even needs managing in the first place. I will also answer ‘What strategies are used to manage tourism?’ Because this will help to decide if Castleton does try to manage the tourism, ‘Is tourism important to the

The Competitive Analysis section of this marketing strategy plan is devoted to investigating the competition—both current and potential competitors who might enter the market.

Provide an assessment of how you think changing the component/s of the marketing mix affect the business’ performance?

Business Model and Strategic Plan Part 1: Conceptualizing a new product or service division of an existing business

The marketing company offers three advertising services-the TV commercial, the cellular phone application (app), and the Facebook page for their customers. The prices are one million dollars, five hundred thousand dollars, and two hundred fifty thousand dollars respectively. However, if a customer paid for the complete package including three advertising services, the total cost will be one million and five hundred dollars. The customer would pay two hundred fifty thousand bonuses to the company if the App is downloaded five hundred thousand times in the first month. Additionally, the customer must pay 50% of the total price when he signs the contract, and the remaining 50% of the total cost would be divided into two installments. The

The marketing journal exercise is an extremely valuable experience in not only discovering consumer type, but the mixture of marketing efforts surrounding daily lives. Marketing is a significant aspect of everyday routines and can be found in various locations including the home, pantry, and nearly every public setting. Although marketing is highly present, many have grown accustomed to it and are becoming desensitized to the efforts. Maintaining a marketing journal lead to me discover I ignore almost every marketing piece confronting my daily routine. I have become so accustomed to ignoring marketing efforts I find myself immediately recycling junk mail without even opening the envelope. Not only did the exercise encourage me to become a consumer more aware of the surrounding marketing efforts, I have also identified reoccurring themes within my own behaviors as a consumer.

This essay will discuss the marketing environment as a whole, and will look in detail at certain aspects

Marketing environment is in relation to the marketing organization, its internal environment, microenvironment, and macro-environment. In the macro- environment, we identified several forces at play – political, economic, sociocultural, technological and legal (commonly referred to as the PESTL model).

Data and alternatives 1. Describe data required in addition to the results of the demand and market study 2. Describe possible alternative sales and marketing programs b. Selection of sales programs and marketing strategy c. State reasons for selection of sales program 1. Detail the sales program 2. Presentation of the program (descriptively, using tables, graphs and maps as appropriate to show development throughout the life of the project) d. State reasons for selecting marketing strategy 1. Detail the marketing strategy 2. Presentation of marketing strategy 3. Product pricing 4. Promotional efforts during the pre-production and production stages 5. Organizational set-up of distribution and sales 6. Commissions or discounts on sales 7. After-sales facilities and services e. Estimate of sales revenue 1. Estimate annual sales revenues based on the sales program and marketing strategy f. Estimate of sales and distribution costs 1. Estimate of sales costs 2. Estimate of distribution costs