Questions On Chinese Consumers ' Country Image Toward Uk Manufactured Products

The second question asks, “What are the communication ethics of labeling a product as made in a country (typically for marketing reasons) when it is only minimally true? Do you think that companies should have to disclose all of the locations where their products are made? Why or why not?” Unfortunately, laws for this situation are often ambiguous and vague; so companies are able to find ways around them, even more so when products cross into different countries that have entirely different laws and make it even easier for companies to be misleading through advertising. Ethically speaking, it makes more sense a company to be honest with potential customers, it builds trust creates and builds a better brand reputation. I believe companies should be obligated to be completely honest and clear about the materials and locations of which their products are made. This may potentially harm a company because it becomes easier for classified information to be leaked to the public, but this does not rationalize the idea of creating lies through advertising.

International marketing or business is uniquely different from the local market because the product price, place and promotion is vastly different from what is been offered to local customers (Johansson, 2000) With the emergence of the information technology, cross border marketing has never been a distant dream. However, it has never been easier even for giant multinational companies to face challenges that come in international business. The biggest challenge comes from the culture which varies from country to country.

In support of the key objectives derived from the research performed in chapter two and chapter three, the researcher will provide the list of specific interview questions to the leader on October 7, 2015. In return, the leader will provide his written responses to the researcher on October 11, 2015. The responses to the questions

Specific purpose associated with some agreed subject matter. Therefore, the interview is a highly purposeful task that goes beyond ordinary conversation and involves several approaches (Johnson & Christensen, 2008). This study will use a type of interview called the interview guide approach or semi-structured open-ended interview. In an interview guide approach, topics and issues to be covered are specified in advance in outline form, and the interviewer decides sequence and wordings (Johnson & Christensen, 2008).

For this activity, please construct a series of questions that you would ask in the opening portion of the following types of interviews:

that other countries are making a lot of money off of Chinese products. In this document, He

Brand design plays a crucial role on the customers’ purchasing decision. The brand design is the tool to promote a product by any organisation that can either attract the customers or resist them to buy the product. The chosen topic is considered to evaluate the importance of branding for any product in UK and US. As opined by Kapferer (2012, p.76), Brand Design is important when trying to market a new product or service in the market, which is new or already exists.

For this assignment, you will pretend that you have an upcoming interview for the job of your choice, working for the organization of your choice. You will then answer the below questions in attempt to prepare for your interview.

Despite many working to ensure others recognize the significance of buying American-made products, not everyone has put forth the effort to make this change. From cars and electronics to home goods and wood

On a large scale it is typical to think of cars when first thinking of products that were not made in America. However, American society has products they use on a daily basis that are made overseas, such as the Apple iPhone. While the iPhone was designed in America, the manufacturing is out-sourced to China, Korea, Taiwan and Mongolio (entrepreneur.com). There has been discussions regarding moving the manufacturing to the United States (US). However, the cost is a great concern, and has been the delay in the discussion to move forward with this idea. Subsequently, like the iPhone other products currently made in other countries will cause the same concerns

The movie stresses the importance of being aware of where the products consumers are purchasing come from.

Doing the globalism inventory exercise I learned a great deal about products sold in the United States. I have always been aware that many of products we as consumers purchase are made outside the United States, but I honestly did not know it would be the high amount I discovered during this project. The analysis throughout the globalization project, day by day, I was able to truly see where all the products I use come from. Something I never thought of doing until now. The results of the analysis were shocking. With the most astonishing discovery during this exercise being the amount of products I struggled finding where the product was made. Most products it is clearly stated in bold and easily seen, but on others it was hidden or not even on the label forcing me to look elsewhere. I had a large amount of products that I had to go to their website and try to figure out where it was made. I thought it was interesting that some companies are okay with letting people know where it was made while others were not.

I structured this paper by giving you the insight about all the question I asked and the responses I received, ending it off with the list of facts I learned and knowledge I gained throughout the interview.

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

As mentioned early in this study, consumers would consider COO as an extrinsic cue to identify product quality and value, especially when they have limited knowledge about particular product. However, there is no agreement by researchers about how to examine COO effect. In previous literature, researchers had examined COO effect by using several methods. More specifically, those methods could be divided into two aspects: single cue and multiple cues. Both two methods will be reviewed in the following two sections.