Questions On Communicating Corporate Social Responsibility

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

Marketing is an important tool for any business. It is how a company makes their product known to the public. Without marketing, the consumers will either not know that the product even exists or will not know all the applications of the product; who makes it, what it is and what it is made from, when came on the market, where it can be purchased, how it can help the consumer and why the consumer should even purchase the product in the first place. According to Tom Ash, Marketing is the process whereby demands for products, services and ideas are anticipated, managed and satisfied (2011).

Marketing is an integrated communications-based process through which individuals and communities are informed or persuaded that existing and newly-identified needs and wants may be satisfied by the products and services of others....

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

We live in a day and age where marketing and advertising is stronger then ever. It is essentially in our face every where we turn, from the clothes we wear to the music we listen to and even the device we use to listen to our music. Marketing and advertising touches our lives everyday without our really ever even noticing it. Marketing professionals have a difficult challenge before them in figuring out a way to create a public interest, and a want for their products if they are to become adopted. Various marketing communications tools provide the means to which they will best reach the public. In the early 1990's marketing professionals for PepsiCo choose to heavily promote and advertise a new

“Marketing communication is an ever changing field. New theories, new techniques, cultural changes and technological advances all combine to create a dynamic environment within which marketers try to ensure that their messages get through to their target audiences” (Blythe, 2006, p.2). Fill (2005) argues that marketing communications is the way in which organisations reach their target audiences or it is an “audience-centred activity” (Fill, 2005, p.9).

Marketing is an essential and crucial part in the attainment of an organizations overall vision. And for these to happen, there has to be a good communication marketing

7.2 Interview: I will be conducting interview with Managers of both companies and try to

What exactly is marketing? Is it just convincing people to buy products through various media? Billboards, TV commercials, junk mail and magazines filled with advertisements? From the consumer’s perspective, that is how it seems (Kotler et al. 2010, p. 5). But from a business’s standpoint, marketing is viewed very differently. Marketing is viewed as being based on an exchange relationship between a business and its customers, where a business offers something of value, and customers purchase this product, which provides the business with the means to continue producing this item of value (Moscardo et al. 2010, p. 277).

Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand. The oldest – and perhaps simplest and most natural form of marketing – is 'word of mouth ' marketing, in which consumers convey their experiences of a product, service or brand in their day-to-day communications with others. These communications can of course be either positive or negative (Wikipedia, N.D)

As corporate social responsibility (CSR) efforts continue to grow within industries world-wide, the pursuit of sustainably responsible investment (SRI) is becoming increasingly popular among investors looking to create a positive societal impact. Similar to ethical consumption, an organization’s sustainability initiatives can motivate investors to not only provide monetary support for their company (stock holdings), but to influence their business decisions through shareholder advocacy as well (Voorhis & Humphreys, 2011). Therefore, companies who highlight and publish their environmental, social, and governance (ESG) data are taking advantage of the increasingly popular market for SRI. In addition, community investing provides opportunities for investors to financially engage with communities directly in an effort to create social growth (Voorhis & Humphreys, 2011). Consequently, independent organizations and financial advisors are providing in-depth company research and industry examinations (screenings), which go beyond the financial aspects of investing and assist potential investors in their decision making processes. Within the power point presentation, a thorough analysis of both SRI and ESG factors are highlighted as well as their industry and investor significance. Furthermore, notable positive attributes of SRI are noted in an attempt to showcase its attractiveness along with specific examples of three corporations that have excelled in their ESG practices.

Marketing is a concept of promoting goods and services through marketing and socializing channels. Traditionally, it was done on a manual basis, but as the world has become modernized, organizations are utilizing electronic channels to pass their message to customers. It is because; electronic medium is reliable, effective, cheap and persuasive (Dave, 2012).

Marketing is an integral part of any business that refers to plans and policies adopted by any individual or organization to reach out to its potential customers. A web definition defines marketing as a process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. With the world shrinking at a fast pace, the boundaries between nations are melting and companies are now progressing from catering to local markets to reach out to customers in different parts of the world. Marketing is a ploy that is used to attract, satisfy and retain customers. Whether done at a local level or at the global level, the fundamental concepts of marketing remain the

Socially responsible marketing is a marketing philosophy where a business considers what is in the best interest of society in the present and long term (DeWitt & Dahlin, 2009). Corporate Social Responsibility (CSR) is not new to business or society at all. It is an area of business betterment that began decades ago. It all started with the turn of the 20th century when companies came under attack for being too powerful, which made customers feel uneasy. Industrialists like

Marketing is all about advertising, which involves a cluster of activities whose objectives are to inform the user or customer through elements such as visual, audio and audio visual messages. This allows customers to