Buying and having a vehicle is not only for luxury these days. It is important to have at least one vehicle to be able to reach a destination. Which vehicle suits you better? The first vehicle that comes to mind is mainly cars. Just imagine how proud one will be to be able to drive a fine car. Of course, anyone would wish to buy a car. How about motorcycles? Would people consider buying a motorcycle? Motorcycles are not any less attractive than cars. Both cars and motorcycles have their advantages and disadvantages, although, unlike cars, motorcycles offer more advantages in size, fuel usage and versatility.
India is a developing country and is have lot of population with middle and lower middle class. Two -wheeler is most affordable vehicle for personnel ownership. Many couples with kids travel in single two wheeler. It was Ratan Tata’s dream to have a car, which these families can afford .
On the onset, the two-wheeler manufacturers would be forced to work on new technologies to make better motorbikes and scooters. This would also in turn influence the price tag of the two-wheelers.
This case study shows too that Harley’s customers are not the “metal bikers” customers who used to be in the past. Indeed, Harley-Davidson attracts now more profession such as lawyers or doctors about 45 years with a medium income level. And, according to customers, buying a Harley-Davidson, it is like a dream and the possibility to be a part of the myth. The dream is about to escape the bored life riding a Harley-Davidson which is relaxing.
The quality of engineering and the safety are other essential points that the marketing plan should include. These parameters are important for both age groups. Having certain extra safety features on the motorcycles can contribute to the need of the younger buyers. Because there funds are low there has to be consideration toward what is affordable. There are possibilities that parents might help to purchase. Within seeing the extra safety features on the car. Quality of engineering is important to the life of the motorcycle. Indeed this will assure the long lifespan and the quality put into all products sold by this organization.
The great changes in American society that came with the introduction bicycle in the late 19th century are often overshadowed by the influence of the automobile in the following decades. Today, bicycles are often seen as an alternative mode of transportation - a cleaner and more environmentally conscious form of travel. Because of this, it may be difficult to realize the incredible modernizing effects that bicycles had on American society when they were first introduced. Manufacturing and marketing techniques introduced by the bicycle industry were massive steps towards modern industrial practices. In addition, by making individual travel available to many people for the first time, bicycles changed the
Indian middle class is growing, so does the sale of automobiles, each middle class family owns at least one car, besides that the upper middle class is emerging as well, this is the class who owns two or more than two cars. this matter was always debatable, has now become more controversial. The substantial issue reported has sparkled that controversy over the potential impact of the issue reported. From my perspective, this would be a good idea to restrict one car per family to reduce the traffic on the road. The essay will elaborate further reasons to support the notion and thus deduce a logical conclusion.
According to Porter’s Generic Strategies, Harley-Davidson has a Focus-Differentiation strategy. It focuses on the heavyweight motorcycles with customers who consider their motorcycles a luxury product. In the same time, it seeks to be unique in its industry, by creating the HOG worldwide family hammering on its heritage as being symbolic of the American Dream. When one purchases a Harley-Davidson motorcycle, he becomes a part of a family of owners that rides together and parties together. In other words, Harley-Davidson is not a transportation medium, it is a lifestyle.
Lots of reason could be discussed in this regard. For most of the marketers, it is hard to understand, predict explain consumer behaviors because consumer’s needs are not fixed. Consumer’s needs changed with the passage of time, so marketers have to do a continuous struggle to understand the consumer’s needs. So change in consumer’s behaviors cause a change in consumer’s behavior that is why it is difficult for marketers to understand, predict and explain consumer’s behavior. Change in economy is another reason because a change in economy also cause change in consumer’s behavior. The buying ability is greatly impacted by the change in economy so it becomes difficult for marketers to understand, predict and explain consumer’s behavior. Change in innovations and technologies are also an important reason because technologies and innovation impact the consumers in many ways due to which consumer’s behaviors also get changed.
In this era, the bicycle had evolved from the eccentric, yet impractical, “penny-fairer”, which was prone to tipping due to its iconic, oversized, front wheel, into the modern “safety” bicycle with two same sized wheels; this contraption, unlike its predecessor, was formed specifically for Essentially, this was the first push toward a government funded transportation bill. The effort made, however, was cut short by the farmers’ lack of enthusiasm to provide tax money for roads they did not use as frequently as cyclists; despite the overwhelming evidence that poorly maintained roads took more money out of their pockets. (Weingroff, FHA at 100)
The objective of this project is to identify and analyze the marketing strategies of automobile industry in two wheeler segment. Through this study I am able to find out the present status of the automobile industry (2-wheeler) in India. In this project I also review other research done for the 2-wheeler bikes. Through this project I study the distribution and marketing strategy adopt by YAMAHA Company. This project help me know about the most influencing media to create awareness regarding 2-wheelers.
Consumer behaviour is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants. The emerging costumer trends play an important role in analysing the marketing opportunities. A consumer buying behaviour is influenced by cultural, social and personal factors. The consumer passes through five stages of the buying decision process: Problem Recognition, Information Search, evaluation of alternatives, purchase decision and post purchase behaviour. This model is important for anyone making marketing decision and customer pass through all stages in every purchase.