Questions On Evaluating A Customer Profile Essay

* Perform detailed market research and survey current customers to determine whether plans for construction of a spa and health club should be considered.

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

“You are required to write a report on how marketers use the different methods of marketing research to identify opportunities of the market, segmenting and targeting the market based on the valuable results collected from their marketing research activities.

Having knowledge of your consumer and them of you verse having them have knowledge of your business will draw them to the front door of your business.

Section 1 – Understand the factors that affect an organisation and the customer service role

Improve and Expand Brand Location - Providing the brand with more accessible locations for customers to access and meeting the standards of the market as well as the customers.

For businesses, identifying consumers -- and exposing them to a unique brand message as much as possible -- is an essential, basic marketing concept. The service educates potential clients by allowing attorneys to disseminate information over

The purpose of study is to identify what a company must do to separate themselves from their competition and how to best retain and attract customers. We will examine what actions are required by companies to become successful in the market. We will

The research design of this study is a descriptive prevalence study. The purpose of descriptive studies is to observe, describe, and document aspects of a situation as it naturally occurs. In

The survey is the most familiar and ever-present method used to collect demographic information, feelings, and opinions, and to learn about a defined population (Graziano & Raulin, 2010). Also, use of a web-based survey will allow for immediate distribution of data (Greenlaw & Brown-Welty, 2009). In addition, to get a feel for the type of question to best use on the questionnaire, a focus group will also be used. Questions will on the survey will be related to the following information needed, i.e., 1)

As a child growing up in the states, I was not fond of eating out simply because that’s not how I was raised. My parents would eat at a restaurant, diner, or buffet for at least once a week not just because they hate it but there was a time that there was no African restaurant around where I live. When the first African Restaurant opened near us. It became habit for me and my family to dine there every other night. I loved the place very much and it made parents love it too. This restaurant is called ‘’Aburi Garden’’.

Surveys (segregated technique designed to test perceptions regarding a product or service) depict quantitative data that will help in the developmental stage of a product or service. This tool is most often used regarding sensitive data. It is relatively inexpensive. Observation is primarily used at the point of sale of a product or service. This tool depicts emotional reactions to products or services.

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

Exposure to be achieved: this is to ensure that customers are aware of the brand and what the business has to offer to potential customers.

The study will implement a survey that is exclusively delivered to 20 women and 20 men that I personally know, and I communicate with on Social Media website, that purchase brand-named products frequently. The survey tool that I will employ is eight short questions on SurveyMonkey for the collection of data in regards to the Psychological vs. Social status reason why individuals buy brands and their emotional attachment to those brands. Sampling will involve selection of a random zone where the sales are not too high or too low and then consumers can be asked to answer a hypothesis question like, “Why are superior brand products more appealing to consumers?” The information that will be gathered with help from the company in knowing what the key selling points of their product is so that they can maximize on them while they also reduce any negative characteristic of the branded product.