Questions On Marketing Analytics And Applications

In order to effectively undertake market research on customer behaviour; such as expected prices, how they react to certain methods of research and what kind of care do the customers expect after the purchase is made, it would be best to use observation along with focus groups. Surveys, if used, should be done face to face by door knocking as it is more convenient and has a high response rate. The survey should include quantitative and qualitative type’s questions in order to get a `broader view of the customers’ behaviour. Questions could include “What do you think affects your behaviour

1.1: Internal customers are people within the organisation or partners you also provide your services to. External customers are people outside the organisation that purchase your products/services.

As I reflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customers or clients with goods and or services. Coming up with different strategies and marketing mixes is challenging because we live in a changing world with people who needs and financial situations are different. Yet still marketing engulfs every part of our daily lives. From what type of breakfast we eat, to where we shop, and even in our work environment. As I examine marketing, I will blend aspect to my career path as I make myself marketable for the future and aid my employer in the growth and survival in the economy.

____    2.   The function of _____ is to address "what if" questions. It entails planning, collecting, and analyzing data relevant to marketing decision making, and the communication of the results of this analysis to management.

Marketing Analysis: Be our guest is an established service sector business. The company rents party equipment to other businesses and individuals for varied occasions, such as marriages and parties, which makes the demand for it being cyclical. The company is known for the high quality equipment they deliver and the extra ordinary services they provide in comparison to their competitors. Over the last three years from 1994 to 1997 the net sales for Be Our Guest have increased by 11% in 1994-1995 then by 9% in 1995-1996 and by another 23% from 1996-1997. There are number of factors causing this rapid escalation in sales. Having a strategy of providing high level of service and quality developed long-term relationship with the clients. Furthermore, those loyal and satisfied customers’ help in the promotion of the business as new clients come from a word of mouth of existing clients.

There are different types of research which can be used to get the information needed for marketing research. Primary research is information which you conduct yourself when you cannot gain information from secondary research which is readily available. This information is very useful because you go the results yourself and you are able to give your own opinion of results which you have obtained. Primary research is more expensive than secondary research because you have to collect the equipment by yourself and set up the different methods of obtaining your information. Secondary research is information which has been conducted previously by someone else, it is of great use as well because it saves time as it is ready for you to use and is

A quantity of markets take place in a physical location e.g. a street marketplace, while others might be virtual markets e.g. when

Services Analysis. What services can the new business provide to meet the needs of potential customers?

the online channel still accounts for just 8% of total retail sales in the U.S., the future growthis going to be healthy with Amazon leading the way

Marketing strategy has very much evolved over the decades. Initially in the early 20th century mass producers had little to no competition in their industries. It was a time when supply and demand was almost as simple as it sounds. The general masses would desire a product and that product would be delivered. An example of this was Ford’s Model T. During this time Americans were in love with cars and a larger percentage of the population could afford them. All Ford had to do was to produce the simple automobile and the cars sold on a large scale. There were few competitors, so the producers did not have much to compete against. This time in history

2. According to the Marketing Research Association(2000), Marketing Research is defined as follows: "Marketing Research is the function which links the consumer, customer, and public to the marketer through information, information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications. As a whole, marketing research is about

Selection of research topic is the basic and important part of research report, thesis or dissertation. It requires a lot of energy, resources and time to choose an appropriate topic for the research. There are numerous factors which need to be taken into consideration before final selection of the research topic. For example a research topic should neither be too broad nor should be too narrow. Similarly, the topic should be researchable, interesting, clear and feasible. In order to have an idea of different types of research topics related to the field of marketing, a list is given:

For this task I been asked to link the marketing research methods to the development of BT-Broadband, TV, phone, home & business marketing plans by applying the following analytical tools to the BT;

Concerns over sustainable development of the global population first came to the attention of the public in the World Commission on Environment and Development’s Brundtland report in 1987 (Sanne, 2002). Modern consumption is unsustainable as it is reliant on finite and non‐renewable resources and generate unacceptable environmental impacts (Jackson, 2006). These ideologies had an immense effect on the consumers to buy the products which are sustainable.

Answer : Motivation in the workplace looks at "why." Why does one employee thrive in a particular task while another stumbles? Why does Candidate A go all out to earn a position while Candidate B shows no interest? The employee 's motivation guides his decisions and actions. The employee suffers from motivational conflict when the desire to act conflicts with some other emotion or motivation.