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Questions On Marketing Research, Consumer And Service Services

Decent Essays

Screener Block
1. Thank you for taking the time to give feedback on your experience with us. Your honest opinion is important to us, and we will use the feedback from this survey as we continue to improve our products and services. This survey will take approximately 5 to 10 minutes to complete, and your answers will remain confidential and will be used for analysis purposes only.

2. Do you currently use T-Mobile as your wireless service provider?
 Yes (1)
 No (4) [TERMINATE]

3. Please enter your age in the space below (enter as a whole number). [IF<18, TERMINATE]

4. We want to be sure we talk to many different kinds of people, so would you please indicate if you or anyone in your household works in any of the following …show more content…

Plus ALL Simple Choice customers get optimized mobile video streaming to enable up to 3 times more data viewing for the same amount of data usage
 Music Freedom: Free music streaming from services like Pandora, iHeartRadio, ITunes and Spotify included in your plan
 Simple Global: Unlimited data and texting in over 140 countries and destinations for no additional cost
 Mobile Without Borders: Unlimited calls and texts to Mexico and Canada are included in your plan, and you can use your 4G LTE data when visiting Mexico and Canada with no roaming charges
 T-Mobile Tuesdays: A customer appreciation program where by using a unique T-Mobile App, you can receive weekly gifts and a chance to win prizes every Tuesday [IF T-MOBILE TUESDAYS IS SELECTED, SKIP TO the UNAWARE Block…..

Screener Block 2
9. Which of the following best describes your involvement with the T-Mobile Tuesdays program?
a. Have never downloaded the App
b. Have downloaded the App but have never logged into it or used it
c. Have downloaded the App and have used it to check out offers

10. [IF a IS SELECTED IN q9] Why haven’t you downloaded the T-Mobile Tuesdays App? [OPEN-END]
[THEN SKIP TO THE END OF THE BLOCK AND BRANCH TO the UNAWARE Block]

11. [IF b OR c WAS SELECTED IN Q9] When did you download the App? Please use your best estimate.
a. Within the past week
b. 1-2 weeks ago
c. 2-4 weeks ago
d. 1-2 months ago
e. 2-3 months ago
f. More than 3 months ago

12. What was it

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