Questions On Online Shopping And Payments Essay

1362 Words6 Pages
Threats 1. Online shopping and payments are subject to fraud. 2. Snapdeal faces a major risk of being involved in sell of contraband commodities and the newly emerging competitive online shopping portals like, and 3. High failure rate of online payment transactions 4. Increasing case of online frauds, phishing, thefts 5. Higher cost of customer acquisition and low loyalty 6. Low entry barriers leading to reduced competitive advantages 7. Increase in FDI to impact local ecommerce players 8. The global giant Amazon Inc, that has a $ 143 billion market cap entered India in 2014 and being the deepest pocketed in terms of finances, poses a threat to Snapdeal. 2.2 PEST ANALYSIS According to Kotler (2007), PEST Analysis is a tool used to identify and analyze the key drivers of change in the strategic or business environment. PEST is an acronym that stands for Political, Economic, Social and Technological factors. PEST will allow Snapdeal to assess its current environment and potential changes to the Indian and global market. The aim is that if Snapdeal’s business venture is better placed than its competitors, it would be able to respond to changes more effectively. PEST analysis is an effective tool that will be used in situation analysis to identify Snapdeal’s key external (macro environment level) forces that might affect the company. These forces can create both opportunities and threats for Snapdeal. Therefore, the aim of
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