Questions On Sales And Marketing Funnel Issues

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If you’re unfamiliar with the term, a marketing funnel is the process that leads a prospective customer through several stages on their way toward purchasing your product. It goes something like this:

A lead becomes a prospect, who becomes a customer, who becomes (if you’re lucky) a repeat customer. The whole thing probably sounds daunting, and it kind of is: Sales funnels have been around for a very long time, but they still give even modern, technologically savvy businesses trouble.

We’re going to discuss seven basic suggestions for dealing with sales and marketing funnel issues, and recommend some tools to help you streamline and improve your own conversion process. With just a bit of patience and some attention to the finer details, you’ll have your conversion process humming along like a well-oiled machine in no time.

Strategy 1: Target the Right Leads

It stands to reason that any concerted effort towards building a better sales funnel needs to begin with building better leads. If you’re not pursuing the people most likely to respond to your product or service, then what’s this all for?

Online Tool: If you haven’t already, it’s probably time to get serious about learning (and possibly earning your certification for) Google Analytics. This free service will help you drill down into the nitty gritty of how people are finding you in the first place — whether it’s social channels like Facebook and Pinterest, or whether they’re more likely to find you through organic

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