Questions On The And Organizational Segments

Every organisation has a different organisational structure. The private sector is funded by private investors, these invest capital into a business in hope of returning a greater capital in the future, they are generally profit drive. A public sector is an organisation generally funded by the public and state. The organisations are required to offer a service which will benefit the whole of society for example the NHS. A voluntary sector is an organisation based on non-profit, and are not funded by the state. They are used to fill gaps within the market which private and public sectors cannot do. The company I work for would fall under the private sector, our company has directors and business partners who put money into the company or use our services to benefit their own companies.

The VALS said my primary type is Strivers as me dominate approach to life, with my secondary type Survivors, as my emphasis on the dominant approach. Strivers somewhat describes me. One of the things it describes is having a high revolving employment, which I tend to stay at my jobs as long I can, because I enjoy what I do and am a hard worker for my company. Most of the other assumptions do represent me. The VALS explains what type of person you are through your hobbies work ethic, your personality, and anything about you. The survey just is all about you, and what type of person you are. VALS helps with strategic planning, positioning your business, and is a way of communication. It helps strategic planning by giving ideas, who to target, and gives test regarding concepts. VALS helps with positioning by testing customer retention, gives competitive analysis. Communication with VALS helps selling proposition, gives creative development and social media selection (Strategicbusinessinsights.com). It can use VALS to better relate to their customers, to help them market to them. It makes sure the company is targeting the right people, and getting the proper name to their company that they want to get

The company is geographically located in most major united states locations. It employs a hierarchal organizational design. One of the contributing factors to its success is the company’s success in providing a dining experience for its customers that excel in choices, price, customer service, and serving size. The company is known world-wide for its delicious cheesecakes with the key factor being the variety.

Q1. For this case, involving some exploratory research, Exhibit 12a and 12b show the segmentation and descriptor variables used to collect data for the segmentation analysis. Comment on the appropriateness and comprehensiveness of these attributes. What would your team change in this questionnaire and what other segmentation and descriptor questions would you recommend to ask to respondents for a better segmentation and targeting strategy?

This paper is about the company Mattel and segmentation. It discusses the segmentation that the company can do for marketing their products. It will discuss demographic, psychographic, geographic and behavioral characteristics segmentations. The paper examine opportunities for a segmentation and what each segmentation means for the company.

1. Develop a segmentation scheme for the automobile industry in your country of residence. Using benefit segmentation, behavioural segmentation, or some other basis of segmentation, identify at least four of the major groups of consumers in this market that are evident to you. Justify, from a marketing perspective, (explain) why your segmentation scheme is an appropriate one, using the criteria in Figure 3.2 (page 77). (5 marks)

This type of segmentation is about the buying behavior of the consumers. In this case, it is about how people behave in terms of entertainment and social interaction.

Psychographic segmentation is consits of assumptions for example is customer purchases reflect the lifestyle or represent him or her characteristics. According to this information Volkswagen reachs to all groups through their products as Polo, Beetle, Passat, Passat CC, Toureg, Scirocco etc.

H&M used both Demographics and psychographic segmentation in reaching their customers. Based on the company’s outreach globally, it must understand various cultures, attitudes, beliefs, religion, age groups etc. (Delirium, 2015)

The segmentation has been done on the basis of buying behavior of the customers. Knowledge of segment buying behavior can help redirect marketing resources for profit gain.

In contrast with McDonalds their success is from globalization. Since the early 1940’s McDonalds has been a burger business, and accomplished to be the first one’s to become global. McDonalds has invested into several community organizations that helped the business to earn trust from the communities and gave more of a positive outlook towards their restaurants. They support their own employees, their families, and other groups of society in every country where it has business. McDonalds has website links to promote healthy living for kids, teens, and Latin and African Americans. McDonalds Happy Meals, McDonalds for teens, Me Encanta, and 365Black. They have corporate governance, which shows in detail of their operational structure. There is a whole webpage that is dedicated to explain about what is their drive to stay successful, what the board of

Relying purely on socio-economic and demographic data only provides a partial glimpse into the needs, preferences and wants of a given target market. Psychographic-based segmentation research is often used for determining how potential customers' self-assignment to groups, unique interests and preferences for retail products and services influence and often predict their purchasing behavior and long-term loyalty (Bearden, Teel, Durand, 1978). Psychographics is the study of how customers assign

Using the geographic segmentation approach, they have divided the market into two segments rural and urban, of which they serve the urban. Behavioral segmentation divides the market according to attitudes, they have located themselves at strategic positions and provided ambience in the restaurant to satisfy different temperaments of people. In employing psychographic segmentation, they have divided the market on the basis of lifestyle preferences. In using price segmentation, they have divided the market in lines of luxury, economy, and value.

Despite companies segmentation practices, customers decide for themselves what their required needs are, once this was realized by Dow Corning, evident from their self-audit, and 5 years of customer surveys and discussions with sales force. They reviewed their segmentation to a needs-based segmentation scheme (Xiameter Case Study).

LO2 Demonstrate the interrelationship of the various functions within an organization and how they link to organizational structure.