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Questions On The Market Segment Strategy Essay

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Interviewer: Okay, the first question is, how do you formulate your market segment strategy in general? Interviewee: Well, first of all, I un, most important thing, for me is, is develop a strategy around wheat I consider to be my sweet spot in my areas. And, uh, that’s the things that we do well. Um, I focus on ways we can demonstrate, uh, to my customer base, that we are the best people for them to hire to do the job. We select our customers and clients who we are familiar with, and, uh, folks that we know. Um, our core competency is, I think drive, um, our market, uh, segment strategy. So, we pick, uh, the opportunities of the work, uh, based upon the core strengths that we have and, and for me that areas in security, protection, uh, training, administrative services, and strategic planning. Interviewer: Okay, thank you. I think that is a good way to go out and secure your, uh, your customers. Interviewee: Uh-huh. Interviewer: Number 2, how do you formulate your market segment strategy with respect to government contracts? Interviewee: Um, well, um, most of, again, it’s based upon my experience level, as I am the, uh, core person for the company. I base it on my core knowledge, strength, and background, and based upon that in the security area, my customer base is Army, so I have design and sent most of my work and strategy towards, uh, the customer based in Army, which takes about 50 percent, I think, of my, uh, strategic, um, strength, is designed to go after

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