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Questions On Truth And Personal Ethics

Decent Essays

Para 2: Truth and personal ethics
Truth and personal ethics highlights any ethical system that has been selected as a moral guideline in a specific industry such as marketing ethics. Personal ethics emphasis the individual commitment to ones self to abide by their own but also the businesses code of conduct that is opposite to impurity. Being truthful and the "highest personal ethics" are high authority themes for ethical marketing, according to the "Principles and Practices for Advertising Ethics" of the American Advertising Federation. An idea, such as "highest personal ethics" and the elements of "right" and "wrong," might render useless in a society of moral relativism. However, Paul Boghossian, Philosophy Professor at New York University, emphasises that the concepts of right and wrong transcend moral attitudes, because there are no moral guidelines to right and wrong. This is not to get intertwined between public and private, where private involves family and friends but public is in corresponding agendas with your boss and co-workers. (5. Boghossian, P, (2016)). The Post conventional morality and internal pressure of an individual in marketing profession leads them to conflicting perspectives with their clients and their business. The Australian Marketing Institute refers to in their code of conduct that “Members shall conduct their professional activities with respect for the public interest”. .”(1. Australian Marketing Institute, 2016). This could create conflicting

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