Value Of Value Proposition Essay

Business Model Canvas 1. Customer segments: for whom do we aim to create value? Who are our most important customers? Segments and target. Roxanne Having a healthy lifestyle is becoming more prevalent throughout society.

Value creation means increase the value of products, service and even business to meet the customers’ needs and requirements so that they can get competitive advantages. (Business Fundas, 2012) As we analyzed, fast food industry’s threat of new entrants is low and the availability of substitutes is high. It’s a fare market which the buyers have strong powers.

     Market share is another key success factor, the more consumers you can reach the better off you are in the long

The project is an 8 month project. The status is being taken after 4 months, thus the project should be 50% complete. According to the project plan, the project is 45% complete. The summary activity Design – Build Engineering Gadget shows the percent complete, duration, start date and finish date for all detail activities below the summary activity.

Value Creation - Discovering what people need or want, then creating it. It should be affordable and meet the consumer’s needs.

* Value Pricing - Our product offers a variety of benefits that gives our product high value in consumer’s eyes. Consumers would be hard pressed to find a natural product with the same number of benefits.

To be successful in business, "a consumer does not buy a whole of physical components of the product but it is usefulness, function, satisfaction of consumer's needs, solving the problem, etc" (Dubrouski, , p.1). "That is why the product is a whole of tangible and intangible components which means satisfaction of consumer's needs and desires, solving the problem"(Dubrouski, p.1). Companies and managers must learn to utilize marketing research, as well as, strategy skills to fulfill customers' satisfaction. Management has to focus on exclusive marketing challenges presented by the new era of the 21st century. Management has to be able to utilize inventive, dominant, and cost effective marketing techniques that will support the future success of the organization. Companies must meet,"the increasing importance of services as part of a product (offer, offering package) which cannot be neglected" (Dubrouski, p.1). Exploring the purpose of market research, as well as, evaluating the importance of such research, facilitates managers in realizing the importance of marketing to an organization's success and to be globally competitive.

Companies who seek total success must be creative, stand out, and put their product in the proper position. They must find a way to get into the thoughts of their buyers and take control by being the leader.

Value chain was first crafted by Michael Porter in his book “Competitive Advantage Creating and Sustaining Superior Performance” (1985), to illustrate how customer value accumulates along a chain of activities that lead to an end product or service.

The strategy of a successful organization lies in attracting the right customers by differentiating themselves from competition. Customer value proposition (CVP) is the essence of that strategy (Noreen, Brewer, & Garrison, 2014) which helps the company to deliver value aligned with the organizations strategy to its targeted customers. Customers therefore infer that product as high value while purchasing and perceives that this value creates a reason for him or her to choose it over a competitor in the industry. Customer Value proposition states the reasons a customer may want to purchase a particular product or use a particular service, i.e. it emphasizes on the added value a particular brand has got that fulfills customer’s needs better. The “value” is the benefits that the company delivers to its customers through their product and service. Top level do not base their value proposition based on the promise to “deliver all the benefits” to its target customers the reason being that delivering too much benefits can dilute genuine points of difference (Anderson, A.Narus, &Rossum, 2006). Therefore successful companies have fewer elements (benefits) in their value proposition those of which that matter the most to their targeted customers.

With traditional pricing, problem arises when the product or service takes longer and cost more than planned. Customers will start to question the integrity of the company they chose, and they may think more about the hours instead of the product or service (Altman, 2015). Customer value is the difference between customer-perceived benefits and price, therefore, higher perceived benefit and/or lower price would encourage customers to choose certain products (Leszinski & Marn, 1997). While cost and competition based pricing fail to recognize the importance of customer perception, value pricing takes customers’ value into consideration.

In order for a company to be successful, there are many pieces of the puzzle to fit together. Just like a puzzle, those pieces have specific places or it does not fit correctly. A successfucompawill have to understand who their target market is, segment that market correctly, and find the right methods to provide those messages to their consumers (Clow & Baack 2010).

Now a day, many companies are trying to improve their value chain in order to use the value chain as a strategy in the manner of meeting the customers need and satisfaction. One of the strategies they are using with value chain is to gain competitive advantages for rival among their competitors. Value chain actually can discover and fulfil what customers want and the identification of customer needs will hence become one of the ways to surpass their competitors in term of competitive advantages. Customers can have the best satisfaction of the things that they really want, at an acceptable price level. In other words, a company overall competitive advantage derives from the difference between

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As we all know that any company use the strategy for only 2 motives which is selling concept and marketing concept. Among them consumer is an important for only 2nd motive. On that concept there are four stages