Questions on the Rescue of the Chilean Miners

955 Words4 Pages
Over 30 Workers Trapped Introduction On August 5, 2010 the 121 year old San Jose copper and gold mine collapsed in Southern Chile (trapping 33 miners beneath the surface). During the ordeal, there was a tremendous public relations effort behind the scenes that was occurring. To fully understand what took place requires looking at: the considerations for the different kinds of stakeholders, the actions that must be taken before / after the message is delivered and creating two sample communications for constituents. Together, these elements will provide the greatest insights as to how information is released by taking the various viewpoints into account. (Lusted, 2012) What are some considerations to remember given the different roles and people in the audience? During the process of communicating with everyone is when there will be different roles for stakeholders. The way that this will occur is to take into account a number of factors to include: the sensitivity of the message, what kinds of information are being conveyed and the tone. The combination of these elements will help to inform the audience and provide a way of offering a form of hope. (Lusted, 2012) (Coombs, 2012, pp. 243- 281) What would be the potential needs of the families of the miners in receiving a message about this incident? The needs of the families are to receive pertinent information about their loved ones. This means that the company must take into account: the sensitivity of the message,
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