Quick, Cheap and Impersonal: McDonald’s

I went to McDonald’s during my lunch hour to observe the customers and workers there. I ordered lunch and set at a table towards the back of the restaurant, therefore I could see all of the tables and booths. Throughout my restaurant experience, I noticed a lot of different things about the people there.

McDonald’s Corporation operates in the food service industry. The company has its restaurants in more than 100 countries of the world. McDonald’s, the world’s largest food chain is headquartered in U.S. having an employee population of 390000 (About McDonald's..., 2008).

McDonald's has successfully created a brand/name for itself as the leading fast food retailer in the world. It is somewhat of impossibility for one to not come across a McDonald's with over 30,000 local restaurants in over 100 countries (McDonald's, 2011). Those restaurants are owned either by a franchise owner or a corporation; a percentage of all the earnings from a franchise owner, including a percentage from their annual revenue go to McDonald's.

Since Richard and Maurice McDonald founded in 1948, McDonald's has grown from a small restaurant in California into one of the most recognized brands in the world with a chain of outlets that spans the globe. For over 50 years, McDonald's defined the fast food industry while indelibly etching its golden arches logo on the face of both American and global culture through such icons as character Ronald McDonald and the Big Mac sandwich. Millions of people started their very first jobs at McDonalds while even more began to have their eating habits redefined by the chain. Concepts like the drive-thru window were introduced along with the Happy Meal for children in order to provide a fast, affordable, and enjoyable dining. Ray Kroc, saleman

The global segment of the general environment is that McDonald’s has Internationally and successfully expanded into foreign markets around the world. The first country that McDonald’s expanded to was Canada. Today, McDonald’s successfully operates in more than 100 countries and has over 34,400 locations. According to the McSpotlight.org, “on average, McDonald’s opens a new restaurant every three hours”. The world recognizes McDonald’s as a truly successful American company with tasty and affordable food items.

In contrast to some peoples’ way of thinking that this kind of food chain is somewhat “first world-ish,” the shop’s menu offers wide variety food choices that are budget-friendly and satisfying for the customers’ taste buds. By all means, McDonalds can be a favorite food chain of all time. Or I must say one of the peoples’ choice.

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

The influence of McDonald’s making its way to Japan was direct by expanding the corporation of a successful business all over the world. Although, the start of McDonalds in Japan lead to some hesitation because it was looked upon as their culture was being changed to an American way it later became a hit (Koetse, 2012). McDonald’s eventually adapted their menu to meet more of the Japanese food traditions such as rice burgers and teriyaki burgers. In addition, for desert, a green tea ice cream was launched for their taste. The seating was adapted so everyone could sit together and enjoy their meal. With the changes McDonalds has made in Japan fast food is now looked at as something trendy, even teenagers go there to study and hangout with their friends. Fast food is becoming a part of everyday life in Japan (Koetse, 2012)

The McDonalds Corporation’s strong internal workings also serve as benefits. In 2005, Fortune Magazine listed McDonald's as the "Best Place to Work for Minorities." McDonalds also invests more than $1 billion annually in training its staff, and every year more than 250,000 employees graduate from McDonald's specialized training facility called Hamburger University [4]. McDonalds also offers scholarships and opportunities to earn college credits for their employees who are still in school [5]. Internally McDonalds also has high standards for food safety regulations. While this might not be more to avoid lawsuits than to take care of their customers, McDonalds claims to go above and beyond national regulation to bring its customers a clean and health dining experience [5].

McDonald’s is growing from time to time by expanding the number of restaurant. The main source that McDonald’s used as for packing and ingredient is nature. Every-day they are using a huge amount of napkins, tray lines and others. Moreover, another major ingredient that McDonald’s used is oil and gas.

McDonald’s corporation is famous for its burgers and fries. It operates more than 35,000 restaurants over 100 countries, such as in Europe, Africa, and Asia. Specifically, they have around 36,000 stores in the U.S. and about 2,000 stores in China. One of its management strategies is to sell both locally and globally. This tactic helps them have $ 27,441.3 million revenue in 2014. To understand how Mc Donald’s succeeds, here is the marketing mix of McDonald’s focusing on the internet marketing in China and USA.

McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People, Vision, and People Promise”. “Quality, Service, Cleanliness and Value” also became the company’s motto. The company’s first McDonald store was built “in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California” (Chandiramani, Ravi). Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its

McDonald's is one of the famous brands that have existed over the last 52 years. The company started in 1955 by Roy Croc and the first restaurant was opened in Des Plaines, US. This restaurant is no longer running and has been turned into a museum. The company is committed to improving their

over the world has become one of the most recognized and respected brands in the

McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants. There are over 31,000 McDonald’s locations worldwide primarily selling hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, and desserts.