Quiz 3 Marketplace

1381 Words6 Pages
SSA 2015 MAR 4804 Test Strategic Marketing Quarters 3 & 4 decisions NOTE: Use the Question numbers below (59 through 99) in completing the Blue Sheet 59. The issue of pricing does not need to be addressed during your brand design efforts. a. True b. False 60. When deciding on price you should consider a. What the market will bear b. Your production costs c. The price your competition will charge d. All of the above 61. As a general guideline, your selling price should be approximately what percent more than your cost of goods? a. At least 50% more b. At least twice the cost c. Two to three times the production cost 62. Why would you want to use a…show more content…
Which of the following is not considered an operating expense? a) Sales office leases b) Sales force expenses c) Ad creation/ revision cost d) Cost of goods sold 81. Which of the following is not considered part of the gross margin? a) Revenue b) Rebates c) Cost of goods sold d) Sales office leases 82. What is operating profit? a) Profit from financing b) Profit from sales c) Profit from investments d) None of the above 83. Which of the following is an engineering cost? a) Design cost for a new brand b) Sales office lease c) Rebates d) Sales force expense 84. Salary, benefits, and training costs are considered sales force expenses. a) True b) False 85. Which of the following is considered a good price judgment by the end of the exercise? a) 50 b) 70 c) 95 d) 85 86. In Quarter 4, what is considered to be a good ad judgment? a) 55 b) 50 c) 60 d) 75 87. Which of the following is considered a good brand judgment in Quarter 4? a) 50 b) 70 c) 95 d) 85 88. Your customers will give the highest ratings to ads that mention the most benefits. a) True b) False 89. Is it OK to copy another competitor’s ad? a) Yes b) No 90. Of the following, which will have the greatest effect on your demand? a) The number of firms competing in your markets b) The amount of advertising you do c) The economic environment 91. If your competitors’ prices are below your prices, then which of the following is most likely to happen, all other things
Open Document