Quiz 3 Marketplace

1381 Words Jun 22nd, 2015 6 Pages
SSA 2015 MAR 4804

Strategic Marketing

Quarters 3 & 4 decisions

NOTE: Use the Question numbers below (59 through 99) in completing the Blue Sheet

59. The issue of pricing does not need to be addressed during your brand design efforts.
a. True
b. False

60. When deciding on price you should consider
a. What the market will bear
b. Your production costs
c. The price your competition will charge
d. All of the above

61. As a general guideline, your selling price should be approximately what percent more than your cost of goods?
a. At least 50% more
b. At least twice the cost
c. Two to three times the production cost

62. Why would you want to use a
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Which of the following is not considered an operating expense?
a) Sales office leases
b) Sales force expenses
c) Ad creation/ revision cost
d) Cost of goods sold

81. Which of the following is not considered part of the gross margin?
a) Revenue
b) Rebates
c) Cost of goods sold
d) Sales office leases

82. What is operating profit?
a) Profit from financing
b) Profit from sales
c) Profit from investments
d) None of the above

83. Which of the following is an engineering cost?
a) Design cost for a new brand
b) Sales office lease
c) Rebates
d) Sales force expense

84. Salary, benefits, and training costs are considered sales force expenses.
a) True
b) False

85. Which of the following is considered a good price judgment by the end of the exercise?
a) 50
b) 70
c) 95
d) 85

86. In Quarter 4, what is considered to be a good ad judgment?
a) 55
b) 50
c) 60
d) 75

87. Which of the following is considered a good brand judgment in Quarter 4?
a) 50
b) 70
c) 95
d) 85

88. Your customers will give the highest ratings to ads that mention the most benefits.
a) True
b) False

89. Is it OK to copy another competitor’s ad?
a) Yes
b) No

90. Of the following, which will have the greatest effect on your demand?
a) The number of firms competing in your markets
b) The amount of advertising you do
c) The economic environment

91. If your competitors’ prices are below your prices, then which of the following is most likely to happen, all other things

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