Qvc Case Analysis

The purpose of this paper is to do a value chain analysis of Costco, identify their resources and capabilities, to conduct a SWOT analysis to identify the opportunities in which they are lagging and to form a strategy to move forward using the recourses and capabilities in the direction of utilizing those opportunities.

QuikTrip (QT) Corporation is a privately held company established in 1958 that specializes in convenience stores that service Western states. Through analysis of QuikTrip’s operating environment, we identified and evaluated opportunities the company can change or pursue. This analysis was accomplished utilizing a strengths weaknesses, opportunities and threats (SWOT) analysis ensure a systematic evaluation is conducted.

A significant strategic tool is the Value Chain Analysis, organizations can use this to articulate competitive strategies. It allows organizations to understand the foundation of competitive advantage and to recognize and create

Value Chain analysis evaluates each step business goes through from inception to finality. The goal is to maximize the value for the total cost. Costco's mission is to provide their members with quality goods and services at the lowest possible prices. The company’s mission, values and strategies suggest Costco uses a broad enterprise strategy which fits in the societal framework. To ensure employee motivation, Costco offers them a unique banquet of benefits. This include; paying health benefits for them, 50% higher wage, employee retention of over 90 percent, and maintaining employees even during recession periods (Costco, 2010). The Company’s strength is its primary value chains which split into two distinct functions: Demand fulfilment and Demand generation. Demand fulfilment includes input logistics, operations, and output logistics. Demand generation involves sales, marketing, and service department which breaks down into sub-tiers. Costco’s support activities include HRM, technology development, firm infrastructure and procurement. Costco’s weaknesses are difficult to pinpoint; one weakness is persistent low operating profit margins. Bigger profits can occur by not paying employee benefits and with demanding higher returns from their suppliers. The problem would be at what cost?  Costco receives cost advantages from value adding major (brand items) activities. However, it continues to experience a challenge

The John Lewis brand was founded in 1864 by John Spedan Lewis partnered with his two brothers in Oxford Street, London (John Lewis Partnership, 2013). As being the UK’s one of the leading department store retailer, John Lewis offers customers

The threat of substitutes are high because the consumer have many other options such as online shopping or even traveling to malls and other retail stores. Especially since this whole buying and shipping process takes time people may be more tempted to just walk into a store a get a similar item without the additional costs. The competition is also very high with other networks such as HSN or the home shopping network, shopNBC and other networks, QVC definitely has their work cut out for them, but they definitely have what it takes to stay on top. The bargaining power of supplier is also high. Like the threat of substitutes there are just an abundant of options to choose from and not just one set supplier. This can be a good or bad thing as well. Now for the SWOT analysis, the strengths include that they have the ability to have a variety, affordable prices and e-commerce. The weaknesses are the people are not engaged in television anymore which leads to reduced sales and shipping liabilities, mishaps with online. The opportunities that QVC may have is to expand of the types of products they sell especially the products that appeal to their audience. The threats are persistent technological developments. Less people have cable and watch TV, and even if an individual has cable it is not certain they have QVC. The last main threat is that there are other alternatives to

Value chain analysis looks at every step a business goes through, from raw materials to the eventual end-user. The goal is to deliver maximum value for the least possible total cost. It is a systematic approach to examining the development of competitive advantage. The most basic breakdown of primary functions includes inbound logistics, operations, outbound logistics, sales and marketing and service. People should use the other models and frameworks within this software to further differentiate between, and add to, these domains. Product Innovation is one area that is not normally included in the de jure model but is often included in the de facto model. Value Chain Analysis describes the activities that take place in

The direct-to-consumer segment is also expected to deliver growth, fueled by the company’s investments in mobile, omni-channel, and fulfillment. On a total company basis, the DTC business accounted for 31% of sales in Q4

Pizza hut is amongst the best fast food chains spread international. They offer wide varieties of pizza as well as include side dishes; salads, wings pasta, buffalo, breadsticks and garlic breads. Moreover pizza is founded in 1958 by two brothers Frank and Dan Carney in Wichita, Kansas and well-known as an American restaurant chain consist over 6000 pizza huts restaurants in the united states and have more 5600 branches in over 94 countries around the world. As the marketing strategy is based on customers centric, customers are being provided the best services, helpful services and create a pleasant atmosphere so as they come back again, as it is believes Pizza Hut make the perfect pizza with extra ordinary menu. Thus the business has adopted value chain activities to operate in a specific industry, by transforming inputs into outputs that value the customers. Customers’ value consists of concept abilities to differentiate products, lower cost and able to respond the demand of customers. Michael Porter was the first introduced the concept of value chain analysis in 1985 and this approach will develop competitive advantage.

Kraft Foods is the second largest consumer packaged food and beverage company in the world with revenues of approximately $19B. After 110 years Kraft Foods has excelled as an organization and become a well recognized household name. Through the utilization of a SWOT analysis Kraft Foods has been able to determine internal and external threats and opportunities to help them remain on top of their industry. Competition in the food industry is extremely high and through adaptability and change Kraft Foods is able to provide their consumer with better quality and affordable foods. This adaptability has

Jim Riley published study notes about value chain analysis and he teaches that value chain analysis describes the activities that take place in a business and relates these activities to an analysis of the competitive strength of the business. This paper includes comparing and contrasting two articles. The first article is “The 7 Steps of Software Development Case Study-Chapter 1” but the second one is “Value Chain Analysis” by Jim Riley. Also, these two articles will be applied to the company Pep Boys, which I chose to do the value chain analysis to. Since I do not work yet, I chose Pep Boys because my close friend works there as a vice president of marketing.

The business of ecommerce is rapidly increasing, minute by minute. Companies are finding ways to deliver their products to their customers quicker and easier. With this demand in progress, gaining an advantage is an essential key element to the companies success. To distinguish these viable advantages, Michael Porter created value chain analysis, which views a firm as a series of business processes that each add value to the product or service (Baltzan). The value chain analysis is a valuable source for regulating the greatest possible value for consumers. This topic will be further discussed with two major leading companies, Amazon and EBay. The increase in ecommerce will have an impact on the economy as well.

Value Chain is a strategic tool to measure the importance of the customer’s perceived value in value chain analysis. By enabling companies to determine the strategic advantages and disadvantages of their activities and value-creating processes in the marketplace, value chain analysis assumes critical importance in assessing competitive advantage.

One will see differences in value chains of firms within the same industry sometimes, as the variance from company to company depends on differences in strategic approach and whether or not the firms have the same breed of vertical supply linkages. Analysis, being constrained by the aspects mentioned above, means the strategic options of a company are limited. Additionally, the value chain can only provide valid analyses to firms which operate within a single industry, defined by common technology (Haslam et al, 2000) (see Figure 1, p. 1). Further, if the company at hand is pertinent to this form of analysis, only the processes from acquiring any raw material to finished manufacture are involved.

Value chain is defined as the set of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service to the market. Michael Porter first described this concept in the 1980’s, and many businesses focus on their specific activities based on this idea. Due to the nature of our business and the industry we are in, it is clear that our restaurant’s value chain consists of small business, consumer-based activities. The primary activities in our value chain are the purchases of raw foods, inventory control and restaurant operations, logistics, customer service, marketing, and sales. The support activities are our accounting, finance, and systems support departments, as well as the legal, environmental, and safety requirements me must adhere to. The process of hiring, firing, and training is important in our human resource department also.