REI Website Analysis

our business. As the president and the CEO of Bikes Bikes Bikes, I am proud to present to you the

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

In this report I will analyse Country Road Clothing Company (CR) and the CR customer. Specifically, I will be analysing the marketing environment and Country Road’s approach to this environment and how CR market to their customers. I will look it why the marketing in Australia is so successful but how this same success was not translated in overseas markets. I will also discuss the different macro and micro environmental influences to this failure in the U.S. markets and make recommendations on how CR might have learnt from previous marketing mistakes and show how they are striving for success in the future.

The MONAHRQ website states that they intend on making efforts on increasing the processes of efficiency for Washington State healthcare organizations. The MONAHRQ creates different methods to collaborate proficiently with all other organizations and employees who contribute in public and private environments. The MONAHRQ website also supports methods that improve the delivery of quality care services within the organizations, which has a significant impact to improve the performance excellence of care through the ideal customer. The MONAHRQ websites mission is to essentially make the healthcare environment safer, higher quality, more accessible, and affordable, which can be done by producing evidence that supports their intentions.

The professional organization I chose to look further into and discuss today is the American Health Information Management Association (AHIMA). Their website is www.ahima.org (Links to an external site.)Links to an external site. which I will provide again for you. They are home based in Illinois with their primary address being

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

The website that I selected for evaluation is http://www.marchofdimes.org/, and I chose this site due to the fact that I currently work in the neonatal intensive care nurse. The domain for the website is .org, and my reason for selecting this site is the fact that I have referred to this source in the past when doing projects for work requiring data and statistics. The mission of the “March of Dimes” is to improve the health of babies by preventing birth defects, premature birth and infant mortality (Mission | March of Dimes. (n.d.). Retrieved from http://www.marchofdimes.org/mission.aspx). In evaluating the credibility of this website I identified the “Get to know us” section. In this section, it details under “Professional Collaborations”, how the “March of Dimes” works with organizations to bring the most current scientific and clinical information to providers (Medical Resources | March of Dimes.

One of the strengths that the company has is its good quality brand and product. Their products are light and travel friendly as they are folding bikes making them very unique and popular with people who commute a great deal. This leads to the next strength which is the company’s wide target market. People who tend to commute daily to work or university, who have caravans and boats

They are one of the few retailers that sell such high-end products in the whole of

Customers are having high income and want from a particular bike to suit their individual needs.

Hyman, M. R., & Sierra, J.J. (2010). Marketing research kit for dummies. Wiley Publishing, Inc.

Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2012). Principles of Marketing. Frenchs Forest: Pearson Australia.

The use of priceless advertising concluded with leather jackets, T- shirts, chaps, boots, caps, helmets and other accessories. Also it conducted Motor Cycle rallies improving its dealer network to broaden its appeal to new customers. Further it improved the motorcycle displays, apparel and other merchandize that cyclist wished to purchase.

Their product reflects the passion that their customers have for music, art, film, and board sports.

| * Outstanding core competencies in design and racing * Engagement of Yamaha’s employee’s toward the satisfaction of the end consumer