A REPORT ON TOMMY HILFIGER
TABLE OF CONTENTS
Objectives of the study
Overview of the Company
Profiles of some rivals
Learning from SIP
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A detailed…show more content…
Domestic sales account for 80 per cent. Its overseas buyers include Gap, Wal-Mart and Target.
Today, Duke embraces a complete vertically integrated garment manufacturing plant, with knitting, dyeing, processing, finishing, mercerizing, compacting, embroidery and printing under one roof.
Duke Fashion (India) Ltd pioneered the T-shirt culture, and gradually established several new trends in knitted garments and fabric research.
When Benetton was started in 1989 in India, all they found themselves selling were jeans and T-shirts. Benetton now sells 1,500 styles as compared to the 400 they started with. The €1.7 billion Italian fashion company had entered India through a joint venture with DCM but now Benetton India is a wholly owned subsidiary after they broke up a few years back.
Levi's has excellent brand architecture in place and it is performing well. The market for denim, especially at the premium end, is growing between 15 and 20 %annually.
The four sub-brands are pretty well straddled. It has 30%of the premium denim market in the country, and about 10 per cent of the overall market across price segments.
Reebok is the brand for sportswear — shoes, T-shirts etc. — while Rockport is for a premium range of footwear and apparel marked by 3R’s — rugged, refined and relaxed. Entering India in 1995, Reebok has captured a market share of 50 per cent followed by Nike.