REPORT ON TOMMY HILFIGER INDIA

Choice is a key word in textiles today. So is variety. The ultimate customer, today’s consumer, demands choice and variety. Whereas in the old days textile mills could tell the consumer what to wear that power has gradually transferred to the consumer. It’s what the consumer wants to buy that matters most – not what the mills want to

The current market outlook for the clothing industry in the U.S. can be described as rocky at best. Major brands such as J. Crew, Abercrombie & Fitch, and Gap have struggled mightily. Gap, once the world leader in specialty apparel, has particularly fallen on hard times. Over the past decade, sales have fallen 8% and in June 2016, the clothing giant plans on closing one-quarter of its stores in North America (Faster, Cheaper Fashion, 2015). Primark, on the other hand, is an international clothing brand which was

Operates through 3 major segments: US Retail (59% of FY2014 net sales), International (30%) and Convenience Stores and Foodservice (11%)

Founded in the 19th century, the Grand Jean Company survived the large economy crises in 1929. It became one of the largest clothing companies in the world around 1989. Its main products are pants for men and boys. But also women pants are produced there. With the “wash-and-wear”, bell-bottom and flare leans and modern casual pants, the company was market leading.

✓ A majority of sales in North America through Departmental stores like Nordstrom’s and Dillard’s.

Levi Strauss & Co. is a privately held clothing company founded in 1853. It is the global leader in denim jeans in more than 110 countries in which it markets its products. The company is also one of the world’s largest branded apparel companies in which it designs and markets jeans, casual wear, and related accessories for men, women, and children under the Levi’s®, Dockers® San Francisco, and Signature by Levi Strauss & Co. ™ brands. (LS & Co. 2009) The company has realized the need of women’s only jeans stores and sees the opportunity to capitalize when competitors are underperforming in this arena.

They employ a skilled labour force, coupled with constant training and a good work culture helps the company produce goods and services which meet the international standards in the denim business.

"Established in Istanbul in 1991, today Mavi, with its 40 years of experience, is recognized as a highly successful, global lifestyle brand. Deriving its power from its strong denim roots, Mavi has been transformed into an international ready-to-wear and accessories brand by improving its high-quality products with "perfect fit" philosophy. "Perfect Fit" strategy allows the brand to understand and monitor the customer needs while offering high-quality products at a great value. The capability of Mavi to develop premium products in the jeans sector, based on the innovation allows Mavi to position in the upper segment of the international jeans market. Being one of the world's leading company in terms of innovation and technological development

SURVEY SHEET- A survey is done to collect the reviews of customers regarding to the denim category that which brand they like most and why? And what are the qualities in that brand which attract them?

Established in 1988 by Madura Coats Limited, Madura Fashion & Lifestyle has its origins in the erstwhile Coats Viyella Plc, Europe's largest clothing supplier. In December 1999, Aditya Birla Nuvo, an Aditya Birla Group company, acquired Madura Fashion & Lifestyle to become the undisputed leader in the readymade menswear industry in India. In 2000, the company became a wholly-owned subsidiary of Aditya Birla

Build in tech materials, smart textiles, digital printing and much more is perhaps the new modern ‘Everyday’ fashion trend and ‘The Transformation Dress’ is a prime example of taking a risk and approaching the unknown. I believe this is the next step forward to a much elevated fashion industry and creative mindset. We cannot develop without technology, therefore if we truly keep expanding our knowledge we are closer to reaching a higher form of intelligence in a fashion sense.

As of the 20th and the current 21st century, the fashion industry remains prominent, rising to global domination. Developing first in the late 19th and early 20th century, the fashion industry was on the rise with newer technologies that stimulated new manufacturing practices and further improved the growth of a soon to be multibillion-dollar global enterprise (Major).Throughout the general public and media, questions arise in regards to the topic of how clothing quantity and quality is affected and influenced. The quantity and quality of clothing is affected and influenced by the parts of fashion industry as shown by the many manufacturing processes of both the ready-to-wear and haute couture industries, the many types of commercial

Benetton - History and Present Structure When Luciano and Giuliana Benetton, both grown up under the harsh conditions of war and post war Italy, founded Benetton group in 1965, they probably did never dream that one day their company would among the most famous in the fashion industry. Yet, 34 years later, Benetton is present in 120 countries and Edizione Holding, the holding company of the family is now making a yearly turnover of XXX billion Lira[1]. Not at least due to their controversial advertising campaigns which sparked strong reactions around the world, from outright ban to art awards, Benetton has become known worldwide. After the opening their first store in 1968 with a surface

First of all, Giordano was established in 1981 and headquartered in Hong Kong. It became an apparel company that retail its product internationally for men’s, women’s, and even children’s apparel. Even though the company is originally come from Asia, that people might thought it will suit better with the Asians, but the style and the design’s ideas of the product are very acceptable and flexible for people from wherever they are outside Asia. In addition, Giordano also opened its store in more than 20 countries with

In this paper, we have analyzed the rapid growth of two fast fashion giants: Zara and Forever 21 in India. While Zara India is a joint venture between Spanish retailer Inditex SA and Tata Trent, Forever 21 is in a joint venture partnership with DLF brands Limited. We have analyzed the growth of these two companies on the basis of the following parameters: