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A REPORT ON TOMMY HILFIGER BY P.SATYANARAYANA Date: 6/6/2013 TABLE OF CONTENTS Sl.No. CONTENTS 1 Candidate’s statement 2 Preface 3 Acknowledgement 4 Objectives of the study 5 Introduction 6 Overview of the Company 7 Profiles of some rivals 8 SWOT Analysis 9 Promotional Activities 10 Learning from SIP 11 Conclusion 12 Bibliography PREFACE In today’s trend of cut-throat competition, Bachelor of Business Administration (BBA) is sure to have an edge over their counterparts. BBA education brings its students in direct contact with the real corporate world through industrial training. The BBA program provides its students with an in depth study of various managerial activities that are performed in any organization. A detailed…show more content…
Domestic sales account for 80 per cent. Its overseas buyers include Gap, Wal-Mart and Target. Today, Duke embraces a complete vertically integrated garment manufacturing plant, with knitting, dyeing, processing, finishing, mercerizing, compacting, embroidery and printing under one roof. Duke Fashion (India) Ltd pioneered the T-shirt culture, and gradually established several new trends in knitted garments and fabric research. BENETTON When Benetton was started in 1989 in India, all they found themselves selling were jeans and T-shirts. Benetton now sells 1,500 styles as compared to the 400 they started with. The €1.7 billion Italian fashion company had entered India through a joint venture with DCM but now Benetton India is a wholly owned subsidiary after they broke up a few years back. LEVIS Levi's has excellent brand architecture in place and it is performing well. The market for denim, especially at the premium end, is growing between 15 and 20 %annually. The four sub-brands are pretty well straddled. It has 30%of the premium denim market in the country, and about 10 per cent of the overall market across price segments. REEBOK Reebok is the brand for sportswear — shoes, T-shirts etc. — while Rockport is for a premium range of footwear and apparel marked by 3R’s — rugged, refined and relaxed. Entering India in 1995, Reebok has captured a market share of 50 per cent followed by Nike. SWOT Analysis Strengths


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