RMS Test Question Paper

If the CEO wants to have 95.44 percent confidence that the estimates of awareness and positive image are within +/- 2 percent of true value, the required sample size should be 2221. I came up with that answer by doing the following:

Total Sales Dollars (for covering each incremental dollar of advertising) = $200,000 / $150,000 = $1.33

AJ Davis is a department store chain, which has many credit customers and wants to find out more information about these customers. The total sample set of 50 credit customers is selected with data collected.

The researchers used purposive sample but did not give any explanation as to why this choice sampling was made. It is essential to describe the sampling process in a research where this facilitates the reader to distinguish any bias in the whole sampling process. In studies using participants, the process of how to select, access, inform and retain research participants requires considerable thought. Sampling is a key issue, because it is

1. A professor continually gives exams to her students. The exams are of three types and her students are graded as having done well or badly. Let pi denote the probability that they do well on a type i exam and suppose that p1=0.3, p2=0.6 and p3 =0.9. If the class does well on an exam then the next exam is equally likely to be any one of the three types. If the class does badly then the next exam is always type 1.

In this case a sample size of 100 would be better. This can be explained using law of averages and also by looking at the formula for Margin of Error.

According to Exhibit 5, from 1985-1989, Orange crushes’ market share decreased from 22% (1985) to 8% (1989), this data shows that prior to the entrance of Coca Cola’s Slice and Pepsi’s Minute Maid, Orange Crush had more of the market share which at the time, they were positioned toward groups between the ages of 13-40. Since 1985, Crush repositioned itself to target individuals between the ages of 12-17.

End users are those individuals walking in the company stores, ordering a smoothie and a cookie, paying the cashier and then telling her friend how wonderful the ambiance is. This buyer segment does not purchase large amounts of product at one time and likely chooses Jamba because of the quality of the ingredients. With no switching costs and a growing industry offering many options, patrons of smoothie cafés can freely purchase their delightful cool beverage anywhere. According to the U.S. Census Bureau the number of stores within the “snack and nonalcoholic beverage bars” industry grew from 36,036 in 2002 to 49,463 in 2007 [ (U.S. Census Bureau) ]. This trend means that Jamba Juice will have to increase customer loyalty to battle the increased competition.

d. What is the expected value of the number of times the SAT is taken? What is your interpretation of the expected value?

The respondents of the survey and questionnaires had to live in an eligible household – however Mays and Cochran never specified what the requirements of an eligible household was – and be between the ages of 25 to 74 years old. First, the respondents were contacted through a randomly dialed telephone sampling to answer the survey questions. Then the respondents were mailed a questionnaire that to fill out and return. Mays and Cochran oversampled certain groups, such as men and the elderly, to increase representation since the groups mentioned prior were difficult to reach. Mays and Cochran never mention the size of their sample. They do mention the demographics that the collected during the research, which were: age, education

Sampling is reduced for all the smallest sampling starting at (SEMOS ≤ 800) each year with the increasing addresses. Sample testing rates remain at 15%, 10%, and 7 % the sampling rates include strata for blocks in certain census so that the surveys can have the highest rates of completed questioners. Surveys are conducted by mail and a follow up telephone call by Computer Assisted Telephone Interviewing (CATI). CATI interviews have a 60% and mailing addresses have a 75% response. All data is collected by Internet, mail, telephone, and personal visit according to the ACS Survey report. (ACS methodology data report)

For my sample, I will be doing a convenience sample. My survey will be open to any age but will mainly focus on young college students. I will reach out to my class at a local university. There are approximately 30 students in the Criminal Justice Basic Statistics and Research course. I plan to have all the 30 students participate in this survey. Once I implement my

46. As a condition of employment, Fashion Industries applicants must pass a drug test. Of the last 220 applicants 14 failed the test. Develop a 99 percent confidence interval for the proportion of applicants that fail the test. Would it be reasonable to conclude that more than 10 percent of the applicants are now failing the test? In addition to the testing of applicants, Fashion Industries randomly tests its employees throughout the year. Last year in the 400 random tests conducted, 14 employees failed the test. Would it be reasonable to conclude that less than 5 percent of the employees are not able to pass the random drug test?

From the 26 individuals who were surveyed, there were about 20 individuals who also took part

Organise a meeting: Meeting helps the entire member to gather at one place and discuss the marketing strategies and also get