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Essay about RTT Executive Summary

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EXECUTIVE SUMMARY
Overview
RTT was founded in 2002 by Paul Schenk and Thomas Carlsson to exploit significant advances in the fields of computing and visual sciences, and has developed a series of “visual intelligence” technologies, that offer a leading edge in real world motion capture and real time virtual computer generated 3D graphics technology.

RTT’s systems utilise networked video cameras, computer processing units and specialist software and are now, through its subsidiary Venatrack, exploiting the football market with signed three year supply agreements with the Premier League and Sky Sports as well as PA Sports and Manchester City FC. The company also expects to close negotiations with the BBC imminently. The nature of the …show more content…

Venatrack uses proprietary tools, to re-create action sequences, e.g. a players’ eye-view of a free kick, or a linesman’s view of an off-side decision. The technology debuted on UK television during the season 2008/9 as part of Setanta’s live coverage ending, post the broadcaster’s demise, at the 2009 FA Cup Final at Wembley.

Importantly, Venatrack has recently been awarded prestigious contracts with two of the most well respected organisations in the global football market, the Premier League & Sky Sports and is set to begin a three-year supply contract for a wide variety of data and graphical material from August 2010.

Market Size

The nature of the technology means it can be used to provide extensive data analysis applications to the broadcast, gaming, betting and coaching markets within the football industry. These markets are estimated to be worth over £1 billion worldwide.

Beyond the contract with the Premier League, Venatrack anticipates achieving comparable contracts with several of the top European leagues and their host broadcast partners, plus non-EU leagues of suitable size and value. It is currently in advanced negotiations with a second leading European football association to equip its entire league with the system from the 2011/12 Season onwards. Other commercial contracts include a long term agreement to provide

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