Race And Famous Athletes In Advertising

This brings a negative impact on kids, because they see these things and want to become athletes so they put their all into athletics, and forget how to become human beings in the real world, for example an article written by NPR, “26 percent of U.S. parents whose children in high school play sports hope their child will become a professional athlete one day. Among families with household incomes of less than $50,000 annually, the number is 39 percent. According to the National Collegiate Athletic Association, only a tiny percentage of high school athletes actually go on to play professionally — roughly 1 in 168 high school baseball players will get drafted by a Major League Baseball team, and just 1 in 2,451 men's high school basketball players will get drafted by a National Basketball Association team. (NPR, 2015)” based off these percentages, it is harder to get to pros, and as a kid, seeing these athletes in all this fame, isn’t showing them, that likely hood of them becoming a pro athlete is slim, but being an athlete isn’t the only way to have these

Furthermore, there are also bad sides to being a pro athlete, so the money is not an easy make. Having all that money, it may be thought that a pro athlete 's life is easy to live with all that money in their pockets. They might say that money can get them out of almost any problem. Even though some athletes get paid large amounts of money, there are a lot of down sides to being a well-known and paid pro. For one, the publicity might be overwhelming, not to mention all the criticism an athlete receives for a poor performance. How would it feel to walk around town having cameras flashing everywhere you go, waiting to catch you at the wrong moments for a photo just to be uploaded for the world to see? Pros have no privacy. Having no privacy means one cannot enjoy life outside of the sport. Having to worry about every move doesn 't seem fair because they also want a life outside of their desired profession. Before criticizing pro athletes and saying they get paid way too much, one should also realize that their lives aren 't so easy. Yes, they have money, but money doesn 't make life easier for these athletes.

Professional athletes are highly talented and determined entertainers with extraordinary physical abilities. They compete in various sports to entertain people and make a living. Those include basketball, football, baseball, hockey, tennis, and the list goes on to any athlete that gets paid to play. These athletes train really hard and for long hours to be the best at what they do. Fans pay to watch them perform because they really enjoy seeing them. Like other entertainers, such as actors and singers, athletes are paid large amounts for their performances. Professional athletes are not overpaid for the amount of physical and mental stress they go through to do their job.

Athletes are overpaid by their couches and businesses just for playing in their team’s games and doing commercials. Even after they retire they still make more money than they work for. They are paid millions every year, Shaqeel Oneel made enough money that he could hire builders to make him a full sized basketball court in his basement. Furthermore, Peyton Manning makes about 700 thousand after he retired. Most athletes don’t know how to handle that much money a pro football player bought a Ferrari even though he didn’t know how to drive. Another pro NFL player spent 30 thousand dollars on earrings. Some pro athletes know how to spend money a few athletes invested their money in companies. Other athletes donated to charities and other organizations. Few athletes do

There is no doubt some of the highest salaries in America belong to professional athletes. Whether it’s LeBron James’s $19.3 million dollar salary with the Cleveland Cavaliers or Matt Ryan’s $42 million dollar deal with the Atlanta Falcons, professional athlete’s salaries prove just how valuable the players are to whatever organization they are a part of. (Forbes.com) In 2014 the average professional football franchise was valued at $1.4 billion and the average professional basketball franchise was valued at $1.1 billion so it’s no wonder why athletes can be paid such high sums of money.(Forbes.com) Besides professional sports American’s love college athletics, college football in particular. Drawing in an average of 44,997 fans per game

For centuries the world has been playing a variety of sports and more recently we have adopted a college lifestyle for the subject. The athletes dedicate their lives and sometimes bodies for the sport, all just for a chance to make it to the next level. Why risk your body and education for a chance of making it big, these special individuals completely throw the danger out the window and risk it all for the entertainment of the fan base, according to the source ‘Should college Athletes Be Paid?” in Upfront magazine the author Joe Nocera says” College football and basketball are multibillion-dollar businesses. They have billion

Moreover, Rhoden describes today’s sports world as one with no black power. Many black athletes have great potential and are recruited from their high schools to attend good colleges with a promising education. In practice and games, they play against each other and if they are good enough to make the cut, they get drafted and play at a professional level. As a result, their owners (white individuals) get richer with their unique style of play and talent. The drive for these athletes is of course the good paying salaries, (to some) their education, and their dream of making it out of the streets they grew up in. Rhoden uses Michael Jordan and LeBron James as good examples of athletes that instead of helping on improving the power for the African

People use the term professional athlete very loosely. When making an argument that professional athletes are overpaid, people must keep in mind that this includes all types of athletes. Not every professional athlete makes money like Kobe Bryant and Floyd Mayweather. Some professional athletes are hardworking individuals like any athlete, and they hardly make a living for being so talented. At least, compared to other highly talented pro athletes. It is unreasonable for some athletes to sign a contract for over thirty million dollars. However, society must think about how much income that player, in particular, generates for their team. That specific athlete, whom everyone is familiar with, will bring fans to watch the games and witness that professional perform. Additionally, there is a likely chance that those people will convince others to spend money on those player’s merchandise. In the end, professional athletes being overpaid will always be debated amongst society. All I ask, in particular, is that people visualize the broader perspective, and that not all professional athletes are millionaires. There are still many professional athletes who work at the same constant pace as any other athlete, yet still struggle to pay the

“Touchdown Patriots! 3, 2, 1! And the Patriots win the Superbowl!” Millions of pieces of confetti were falling on them, as if it were the money that they make every year. But wouldn’t you think that people, like doctors, would earn 5.15 million dollars for saving people’s lives every single day, and professional football players would make $189,000 - $258,000? It is actually the other way around. Professional athletes started to get paid for playing sports in the 1920’s, which is when people started to actually notice them, and they were paid, on average, 5,000 dollars a year. Now don’t get me wrong, getting paid to entertain people in fine. But today, they get paid 5.15 million dollars a year, just by playing sports. I think that might be going a little bit overboard. In my opinion, professional athletes get paid too much.

One reason that athletes should not make so much money, is that other people who work harder than them make so much less money. If someone can get paid millions of dollars to throw a football or swing a bat, then people that save lives and make our government run smoother should make a whole lot more than their current salaries. I know that athletes can be inspirations to kids, but playing sports does not help people or benefit anything in this country. Why should athletes make more money than the people that make helpful impacts in the society? This leads me to my next point.

In today’s time we come across a vast amount of advertising using various forms such as outdoor billboards, print advertisements, TV commercials and online advertisements. Advertising is a very common means of getting customers to see one’s message, brand and product. However, it is apparent that advertising is intentionally deceptive in the sense that it tries to prey on one’s weaknesses as a human being. For example, beer commercials constantly use sex appeal with attractive women to charm men and perfume commercials use the idea that their product will bring women the love that they have so long desired. Likewise in the Nike advertisement featuring Serena Williams, the advertisers use vivid visual elements to convey the idea that Nike products will make the consumer popular, athletic, beautiful, skilled, talented, hardworking and ultimately successful. This definition of Nike is achieved through the use of the famous athlete, the words of the ad, her facial expression, her stance and the background scenery.

The use of specific athletes in marketing campaigns really began to show promise when athletes like Jordan began wearing their own brands of shoes. The idea to consumers or fans of the NBA that they could wear the same shoes as Michael Jordan, and somehow play like him was an easy sell by Nike. Today it is now common for marketable athletes in almost all sports to wear their own style of shoes, spikes, or skates. An interesting point to make is that through Nike Michael Jordan eventually launched his own clothing line called Jumpman23 that makes everything from socks and underwear to winter coats. Even though Jordan has been retired since 1999 the Jumpman23 company has continued to release a new shoe every single year that are simply called “Jordan 24”, an increasing corresponding number to the number of years the shoes have been produced. The new Jordan shoes still retails at over $150 a pair even though Mike hasn’t stepped on the court in 11 years! After retirement and becoming the CEO of the Jumpman brand Michael Jordan has been able to court other famous athletes from a variety of sports to wear his brand. A few examples of the athletes include Derek Jeter (baseball), Dwayne Wade (basketball), Jason Taylor (football), and April Holmes (track and field). The wide range of athletes in all different sports who now market a brand for arguably the greatest athlete of all time truly shows the money, power, and influence an athlete can experience

Athletes argue that they are role models for children and endorse products. This is true, but it is what goes along with the job. I would be prod if I knew that billions and billions of young impressionable children wanted to be just like me. You should not have to be paid to be a role model, there is no reason that one should be negative, commit crimes, and do “bad” things regardless of you being an athlete or not. It should be an honor to be praised and loved by billions, this is why I feel the reasoning of the professional athletes that demand higher wages are illegitimate.

People believe the only important thing in college is the education and not what people love to do. Those same people believe that the athletes are getting paid by free education, and for these athletes to want more money is outrageous (Lotshaw). Yes, college is for education, but it is also for people to have fun and do what they love. People who play sports wear their bodies down each time they step out on the field. Even though it is what they love, it also becomes tiring and painful. The point of athletes playing in college is for them to eventually, hopefully, move on to go into the pro level. They themselves have a dream of being a “legend” to the next generations to come (Lotshaw). The everyday grind to be better drives a person to do more. These athletes are giving it their all to one day be a legend. All they care for is the possibility of one day providing their family with a better life. If having college is not affordable then getting through it is near impossible. Therefore providing a better life for their families with their success is not very likely. They work hard for everything they earn and they deserve to finally get something in

The world renowned tennis player would be an optimal advertiser for anything tennis related. She would also exceed in promoting any sports brand e.g. Nike and Adidas. Now on the contrary Serna wouldn't make a lot of sales in the basketball industry or any other sports industry for that fact. The reason she wouldn't be good at selling any other sports item other than tennis is because she's a tennis player, not a soccer player or anything else. The reason she would be good at promoting sports brands and tennis related merchandise is because she has the credibility of being an athlete and tennis