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Race Relations In American Society

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Race relations in American society were a reflection on American consumerism; this consumer society was directly tied to how Americans accessed consumer goods. Jim Crow laws dictated how and what African Americans were permitted to consume and the creation of consumer credit redefined what African Americans could afford to consume. The expansion of consumption under the creation of consumer credit in the 1920s and the creation of Jim Crow laws from 1890s to the mid 1960s were two major events that restricted African Americans from fully participating in the Consumer Society that was being created. Jim Crow laws naturalized inequality by dignifying white work and consumption while also degrading black work and consumption. They came to be once …show more content…

In the 1920s, automobiles began to be financed through consumer credit, as they were no longer seen as luxury goods. Soon after the automobile finance wave emerged, financing spread to other durable goods like televisions, radios, and the vacuums. As installment credit carried high interest rates financing consumer credit became for the first time ever profitable, lending for the sake of consumption appeared as people only saw low payments when taking into consideration purchasing a durable good. The American Way of Debt Consumer by Hyman illustrates how automobile financing came to be a person would purchase an automobile through a dealer. They would sign the dealer’s papers and agree to make payments for say 24 months and some fees for putting it all together. Once this is all completed the dealer would take the contract and sell it to General Motors Acceptance Corporation GMAC) who in turned issued bonds or used profits to finance the dealers. This drove up sales and profits. This was facilitated by the private car manufactures and in the case of mortgages by the federal government. Consumer credit exploded and remade society in its entirety; is now meant that your ability to consume was no longer tied to your wealth, but to how much you were expected to produce in wages. “Turing that future income into present consumption was what the consumer credit was all about”. Installment sales of automobiles after World War 1 soared from around zero to sixty percent of total car sales. The era of consumer credit was here to stay disruptions like the Great Depression simply reworked consumer credit with new laws to “[restrain] lending here and [promote] lending there”. The promotion of lending however overlooked black needs in their quest to remake the consumer

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