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Racial Profiling

Decent Essays

Racial profiling is a serious issue in America. In Florida, 80% of those stopped and searched on highways are Black and Hispanic. Many people in America might be shocked that this issue still happens in today’s society. However, people of color are still discriminated against. The ACLU conveys the message on racial profiling by using visual design elements, pathos, and ethos to engage readers on the issue.
The visual design elements of the ad are eye-catching. The title is bold and stands out to the audience. The title is the hook that makes you want to read more. The title is bigger and longer because they want the audience to wonder why they’re comparing the two. “The man on the right” and “the man on the left” is big and bold because the ACLU wants you to see the two people next to each other. The ad resembles a wanted poster. Posters like that aren't used anymore because of modern technology and the new ways people communicate. The poster shows how long this issue has been around. Racial profiling has been an issue for years and not so long ago children of all races were allowed to sit next to each other. The ad is showing that black and white people are still somewhat separated. The advertisement pictures are black and white showing that the issue is more than just a racial profiling issue but a race issue in general. The designs of the ad grab the audience and make them think about the issue of racial profiling in America.
The ACLU ad builds pathos with the audience

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