Racial Stereotypes Of The Media Essay

The media in American society has a major influential impact on the minds and beliefs of millions of people. Whether through the news, television shows, or film, the media acts as a huge database for knowledge and instruction. It is both an auditory and visual database that can press images and ideas into people's minds. Even if the individual has no prior exposure or knowledge to something, the media can project into people's minds and leave a lasting impression. Though obviously people are aware of what they are listening to or watching, thoughts and assumptions can drift into their minds without even realizing it. These thoughts that drift in are extremely influential. The massive impact it

First of all, what are stereotypes? A stereotype is a quality assigned to groups of people related to their race, nationality, and sexual orientation, but there is not only one type of stereotype there are actually two types of stereotypes. There are positive and negative ones. For example, a positive stereotype about asians would be that they are smart and polite. A negative one would be something like asians have small eyes or they’re short. Some people may get offended by these and other people will not care about it at all. These are effects from the stereotypes.

The everyday person is easily susceptible to what the media has to tell. The media can tell us put our focus

The media contributes to 90 percent of these stereotypes (Geek). Like in the inner city African Americans are criticized for their actions, while the Latin Americans are blamed for most drug deals. Derogatory terms such as nigger and spic are all part of the racial profiling debacle (Harris).

The media has intensely affected society, an effect so immense that people don’t notice its presence sometimes. Individuals become solely

Popular culture is defined as “a composite of all the values, ideas, symbols, material goods, processes, and understandings that arise from mass media” (Atkins 131). It is well-known to the public and reinforces the way people see they world, including aspects such as race, ethnicity, and gender. According to Omi, popular culture “deals with the symbolic realm of social life, the images which it creates, represents, and disseminates contribute to the overall racial climate” (540). The individuals or groups belong to a specific race can be perceived based on their behavior portrayed by the mass media, instead of being recognized for who they truly are. Such effect created by the popular culture contributes to what is known as “racial stereotype”, which is “beliefs about differences in behavior associated with racial differences” (Jones 982).

The media in American society has a major influential impact on the minds and beliefs of millions of people. Whether through the news, television shows, or film, the media acts as a huge database for knowledge and instruction. It is both an auditory and visual database that can press images and ideas into people's minds. Even if the individual has no prior exposure or knowledge to something, the media can project into people's minds and leave a lasting impression. Though obviously people are aware of what they are listening to or watching, thoughts and assumptions can drift into their minds without even realizing it. These thoughts that drift in are extremely influential. The massive impact

“Media stereotypes are inevitable, especially in the advertising, entertainment and news industries, which need as wide an audience as possible to quickly understand information. Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people—usually relating to their class, ethnicity or race, gender, sexual orientation, social role or occupation.”

We as individuals are developed through both our singular characteristics and external surroundings. Where a change of events within our life can alter our perceptions thus our entire reality. As humans, we generally receive the impacts of events and the changes to our surrounding environments these cause, through the dispersion of the Media. As we are often exposed to the delivery of information, both visually and verbally, we are often unable to escape such influences, thus making it crucial on the responsibility of the media. Whether it be from the delivery of the correct interpretation of events or the diminishing of any false information through manipulation. By doing this, it sees the correct shaping of our individual manners to be free

Advertising agencies do plenty of research, by which we can assume that they don’t select their tactics arbitrary. They take pains to analyze the culture which they help to sicken, and then, which much wit and cynicism, use their instincts in devising their small drams.

Stereotypes can be very damaging to the individuals that they effect and by placing stereotypes within films we cause them to be widely accepted within our society.

Generally, stereotypical representations tend to be harmless images but the issue rises from the lack of apathy from the public to refine theses stereotypes and this attitude comes with a range of consequences and impacts. Stereotypes are pervasive in the world and have devastating consequences. An example is people and the media being so quick to confuse Arabs, Muslims and Middle Easterners as the same.

As discussed in class, one of the most influential agencies of socialization is the media. The way we see ourselves or the way other people see us come from what we are told by others and what we tell ourselves. In the Better world handbook, the chapter on media states that “the way we think and act in our daily lives is inextricably linked to the information we receive about the world” (Jones, Haenfler and Johnson). The chapter continues to discus how information delivered to us can be bias and this raises the issue on who controls the media and what we see through it. The problem with this could be that that whoever controls the media does not necessary have our best interest in mind and the content that is transmitted through the media is profit driven. . In the article “Lies my teacher told me: Everything your American history textbook got wrong” gives a perfect accept of how easy it is for information to get omitted based on what people what you to know and what they don’t want you to know. From a young age, people decide what they want you to know, so that they can decide on what they want you to think about certain topics whether its American history or something else, its like the

he United States has claimed for years to be a melting pot, where race or various preferences do not define our role in society. Most everyday people do not even realize or notice the amount of stereotyping that occurs in mass media. It is important to understand the different types of discrimination marginalized groups face. Stereotypes can affect everyone, whether it is based on their race, gender, or sexual preference. Media makers could easily find ways to not discriminate against people, but perhaps this would make that specific media outlet less popularly attended to.

As a business with a very good product advertisement is a good way to show the public the product and its effectiveness. In a society already plagued with sexist and racist prejudice