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Racism 21st Century

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Racism within the 21st Century

Name: Junil Patel
Student Number: 1000694304
Date: April 2, 2016 Racism was a problem in the past, but does it still exist today? Do the “whites” still have an edge over the “blacks” in society? That is what I am going to argue in this paper. Specifically I will focus on the media's negative portrayal of African Americans in the 21st century in order to assert that racism still remains a vital issue within the North American society; leading to the marginalization of the “black” community. Even though great people such as Martin Luther King Jr., Rosa Parks and many others have helped stabilize this issue in the past, the growing media influence of the 21st century is keeping the roots of racism …show more content…

In this advertisement a clean shaved, well dressed “black” male is throwing away the head of a “black” male with an afro. As stated in a Los Angeles Times article, this ad campaign is ultimately trying to convey the message that “black” males need to change their appearance and become more like “white” males in order to become more civilized (Hsu 2011). This directly relates to the concepts of “othering” and “ethnocentrism” that Horace Miner emphasizes in his “Body Rituals among the Nacirema” article. Miner uses a satirical approach to explain how someone in another culture or society would view western bodily rituals that we all perform on a daily basis. Ultimately, Miner wanted to emphasize the ramifications of treating people differently just because they are not the same as the majority group within the society. Even though Miner was describing our own rituals, a lot of people’s reaction during their first read of the article was that this unknown tribal group is very weird and “not normal”. In society we have developed a system in which we all grow up as ethnocentric people because our society and family members tell us what is normal and what is not, but as we grow older and start to explore these norms ourselves, we realize that these norms are constantly challenged. This …show more content…

To highlight this point further, I will discuss a few statistics that highlight the low representation of the African American males at the University of California at Los Angeles (UCLA). As stated in an article, if you add up all of the African American male students at UCLA in 2012, there were only 660 “black” students out of 19,838 other males enrolled at UCLA (only 3.3%), but out of those 660 students, 65% of them were at UCLA for their athletics program (Jaschik 2013). This means only 231 black male students were at UCLA for academic reasons. These numbers clearly show the low diversity of African American males at UCLA, but why are these numbers so low? Various types of media state that this is because “black” youths are just not into academics, they are more prone to drop out of high school, do drugs and much more. Yes, it is true that African American youths do get involved in the wrong things at a young age (so do other groups within the society), but not every “black” male is like this. I would even go to the extent to say that it is the way our society has been developed that allows African American youths to follow the wrong path. One of the main reasons a huge amount of African American males go on the wrong path is because of the media; they are always showing the negative side of African American communities. This

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