Racism In Asian Beauty

While beauty is not limited to social media and online authority but has started from the ground up in stores such as Claire 's and Sephora which birth new trends and encourage women to “Be Yourself”. Claires, a store generally shopped at by pre-teens, has began created light BB & CC creams for sheer to light coverage. In Claire 's there are less than 2 Deep complexion shades for these young pre-teens… With the simple act of secluding African and African American teens from shopping at Claire 's diminishes their confidence in their skin from such a young age. With in-store technology advancing the precise matching of skin complexion Sephora has continued to break skin shade boundaries… or so we think. In a recent interview with a Sephora employee she states, “When an African American walks in looking for a complexion product the girls run away because they “can do it” (Amy). Sephora does offer a mandatory SkinIQ matching class which does show how to properly match shades (which also matches undertones). Shea Moisture (A hair and skin brand known for being African and African American promoted) created a groundbreaking commercial showing race being a divider

Have you ever thought about who created makeup? Or how it was created? When, where and how? Why was it created? How has it changed over time? Has it affected anyone? Well I’m going to tell you some of it. Make up wasn’t just created by powder or anything small and simple like that, no. Makeup actually has a lot of its own differences. In 180 BCE was when makeup had first had started but it wasn’t commonly used as much as then. People would limit the use of makeup because it was so expensive and hard to get and or find. The women who actually had it or used it were the prostitutes and the wealthier women. The “Cheap Knockoff’s” were the ones who were sold to the poorer women. The people didn’t really care if the slaves used makeup but

Dina Gerdeman’s article discusses how the cosmetic industry in India has created a stereotype in which individuals with lighter skin tones are more acceptable and successful in comparison to those with darker skin tones. The media has portrayed this image persistently despite social activists arguing against the implications. Even though many campaigns have been created to combat this stereotype, the March 2016 case author of “Fair & Lovely vs. Dark is Beautiful,” Rohit Deshpande says, “…if you look at whether it’s done anything to affect the sales of the product category, the answer is no. This is a big market by any standards, and it’s growing exponentially” (para. 12). By the cosmetic industry’s perspective, “The government

Professional makeup artist and founder of her own line of cosmetics Bobbi Brown once stated that she “believe[s] that all women are pretty without makeup- but with it, the right makeup can be pretty powerful.” This statement is relevant to all people and says that all women have natural beauty, but with the optional added touch of makeup, their beauty can be even further accentuated. Public figure, Kat Von D encourages women to embrace their most natural selves through her own cosmetic line. The print advertisement of Kat Von D’s “Lock-It Concealer Creme” shows women of all colors, wearing minimal makeup, probably just foundation and concealer, and embracing their natural skin color and their ethnic background with her wide array of shades for each skin shade. Makeup over the years hasn’t always catered to people embracing their natural skin. The origins of foundation makeup lead to some health risks and didn’t accept people for their natural skin tone, Kat Von D’s makeup line consists of solid, well formulated, and successful products, and the influence of social media has impacted the growth of the beauty world for all people.

Over the course of the years, society has taught black girls that the darker their skin tone is, the uglier they are which triggered them to do their best to meet Eurocentric beauty standards such as having light skin, slim nose and straight hair.

As a darker-skinned African-American, I am told every day that my shade of color is not beautiful in society. Social institutions such as my peers (classmates and sometimes friends), school, media, etc. have all had some influence on my perceptions on what is/is not beautiful. There is a lack of diversity in film, T.V. shows, music videos, music, social media apps, etc. If there is a black woman publicized she is of lighter skin, sexualized, and exhibits European features. Globally, there is a

I identify myself as a seventeen year old African American female. I was raised in Washington D.C. in a 5 family member household. I went to an elementary school with Latino and African American students. My mother is from Sierra Leone in West Africa and my father is from Washington D.C. Growing up i was taught to be proud of my heritage and my dark skin tone. My parents taught me that black is beautiful .Contrary in television ads and TV shows they only portray caucasian females as beautiful and smart and African American females as lower class , unintelligent and urban ghetto. While growing up I’ve learned that black features like having a big nose or big lips were seen as unappealing and badlooking but recently there have been trends

A Genealogy of Modern Racism by Cornel West. According to America, the standard beauty is the Europeans, the idea of the white supremacy that all white people have the power. Racism is still an issue in America, people are been discriminated by their skin color. White people are considered to be the most beautiful persons in the world, but this is just what make us think because this is the way that society is structure that white people are the ruling class.

It seems like a lot people wants the features and personality traits of a stereotypical African American, yet don’t represent us as they should. America still wants them to be conformed white society and displays that in various ways. Back then, if you didn’t have blonde hair, white skin, and blue eyes, you weren’t even considered to be beautiful. In ‘The Bluest Eye’, Pecola Breedlove prays for beauty. At first , she prayed for blue eyes. She repeated “pretty blue eyes” because she wants to be beautiful (Morrison 45), then Pecola witnesses her mother give another little African American girl better treatment rather than herself, her own daughter, all because she has lighter skin (Morrison 62). It has always been that way. Back then, slave masters separated slaves by skin color, and ever since then, there has always be the thought of African Americans of lighter skin were better and were beautiful rather the darker skinned African Americans. Still, to this day, you see stuff that makes that point go across very clear. In movies, magazine pictures, and other things that require some sort of photography, they put lighting or the darker skinned people to make them seem lighter, so they can be seen as beautiful. They love taking things that African Americans have done with beauty concepts and bumping it up to their

This article is about, James Charles, Covergirl’s first CoverBoy who’s pushing the gender boundaries in the makeup industry. This article explains the journey Charles took to get where he is today by providing his input about makeup and how he feels about it. The author also give the audience a boys perspective of makeup and being in the makeup industry by interviewing him. This article supports my idea by including the topic of males in the makeup industry due to society change in gender boundaries. Therefore, this article provides a different perspective of makeup that allows me to understand why males wear makeup, why and how they feel about it

In Yearning for Lightness: Transnational Circuits in the Marketing and Consumption of Skin Lighteners, Evelyn Nakano Glenn examines how western civilization has dominated the world through the notion of skin color. All over the world lighter, whiter, skin is seen as a way to “raise one’s status” whether it is in the work place or in finding a potential life mate. This is mostly seen in women in the continents of Africa and Asia and in Latin America, where the women are hit with the double whammy of being a women, which is seen as less competent, and not being white, which is not being beautiful and not being competent. Because seems that Caucasian majority countries are more well off and there are more successful and established Caucasians throughout the world than any other race, being more like a Caucasian seems to mean that you get privileges similar to them called “light-skinned privilege”. Based on the ideals, most of those in my neighborhood could never be successful because we aren’t visually appealing and we aren’t as competent

Participants in the study reported feelings of inadequacy in comparison to their lighter skinned counterparts in everything from school competitions to mate selection. These feelings of inadequacy remained prevalent from childhood through adulthood. Media also plays a key role in how the skin tone bias is perpetuated. Rap and Hip-Hop music videos often portray lighter skinned women as the love interest of the main character or the woman the male finds sexually desirable (Wallace, Townsend, Glasgow, & Ojie, 2011). Movies and television programs targeted towards African Americans may also have a light skinned woman as the successful, attractive character with a juxtaposing character who is darker, loud, obnoxious, and often fits into the “sassy sidekick” trope. A popular Black situational comedy in the 1990s, Martin, was a prime example of this (Walter et al., 1992). The main character’s girlfriend Gina, was a successful, beautiful lighter skinned woman and her best friend, Pam, was dark skinned and often the recipient of Martin’s jokes about her appearance. Exposure to these repeated stereotypes for Black women only furthers the notion that light skin is somehow superior to dark skin. This could mean that for African American women, having darker skin is a risk factor for developing body dissatisfaction.

It was not only till the Nineteenth century where makeup became gender inclusive to society and became a women dominated industry. As the years progressed society was conditioned to think that makeup was made for women. Outside ancient Egypt women had done above and beyond to enhance their beauty to become better suited for a mate or to be considered beautiful. Before makeup was even introduced to world, women went to the extremes of using burnt matches to darken their eyes, using berries to stain there cheeks and lips, and even swallow oxblood to improve overall complexion. And if it wasn’t for the help of social media, men would still be struggling to this day to get the cosmetic recognition that they deserve. Gender roles has always created social boundaries for not only men but for women as well.Women have also dealt with the hardship of trying to be accepted in a society. Since the nineteenth th century restraints of not being able to vote, or work has carried on to the Twentieth century. Women are taken seriously when it comes to sports or having physical strength. Till this day women are making less on their paychecks compared to men. Both genders have their disadvantages and both deal with trying to break the labels that have been created. A new societal culture is happening and regardless of gender the traditional constraints that have been created it is becoming less significant in not only the

“Makeup has been used to enhance the beauty of both men and women for over thousand years. It its through teaching others how to apply makeup, we can strive to help others feel comfortable and confident in their own skin. Wearing makeup help embrace our natural features and may also help express the ideas in a creative way like art.”

This is prominent in the African American community; it is often taught at a young age that if you are of darker complexion or have a curlier hair texture you are not as pretty as the lighter complexioned girl that you might know. It is assumed that the media is to blame for this way of thinking. Youth and teens are self conscious enough without these negative “airbrushed” and unrealistic images put forth in the media.