Radio Flyer Inc. Analysis

People – One of the many things good about Southwest Airlines is that the kinds of people who are heroes of the organization are people who care and go out of their way to help the customers. They’re the ones who are celebrated and held up as shining examples. Additionally, high levels of satisfaction among employees can be attributed to Southwest employee policy. Happy employees can provide high quality service and bring more customers back. To reinforce the culture of hard work, high-energy, fun, local autonomy, and creativity, the company provided continuous education program to employees. If you can help someone out or brighten someone’s day, be it a co-worker or a passenger, you’re doing your job well.

Classic Airlines put together a team to reduce overall costs by 15% and address several concerns including employee morale and customer retention. The team faces the challenge of convincing senior leadership to look beyond the bottom line becoming a customer focused organization. The team also faces the challenging of making changes without increasing costs, cutting salaries, or damaging the reputation of the company in the eyes of shareholders, customers, or employees. The paragraphs below utilize a problem solving process to tackle these challenges.

Southwest Airlines is an Equal Opportunity Employer, therefore, has diversity in their employees from all over the world. They have employees from different cultures and experiences. Southwest Airlines invites military personell, active and retired veterans to apply. They also offer positions to qualified disabled individuals and disabled veterans. According to Forbes, “The icing on the cake is an elaborate recognition program for all employees who are recognized by customers. They are lauded in newsletter features, on the intranet, by the CEO in videos that are played at staff meetings, and dinners honoring them. Voluntary turnover is only two percent, and many of Southwest’s original employees are still there. The company receives

Southwest Airlines' strong organizational culture is reflected in its mission statement "dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit" (Southwest, 2012). Southwest serves not only as a prime example of a company that excels in customer service and profitability, but as one that has utilized employee development as a means to meet these ends. Southwest makes a strong commitment to foster ongoing relationships with human resources. They demand that their employees are responsible members, however

As the low-cost leader, Southwest spends an inordinate amount of time focusing on its mission, vision, culture, and goals. This concentration allows Southwest to rank as one of the 100 Best Companies to work for in America. The employee’s attitudes and efforts lead to fewer customer complaints and more on-time arrivals and departures.

Radio is one of the most cost effective means of reaching our target segment. The weekly reach of radio for people between the age group is 93.3% (Arbitron, 2012). We can combine the reach wide reach of radio with specific granular advertising to create a wider impact.

According to Hearron & Hildebrand (2010) organizations must be aware of the audiences they are want to reach as well as how to broaden their reach in order to have positive results. The radio ad was chosen because it is an external marketing strategy and using radio is a positive way to get best results. Radio reaches millions of potential customers while they are driving in their vehicles listening to their favorite radio stations. Radio is on all the time and is in a sense everywhere as people listen to the radio all day even at work.

Building the Brand: Southwest Airlines is well known as a Texas-based company that has a human side and a “down-home” attitude. Because of its large size, Southwest Airlines uses a variety of larger promotional methods, such as national advertisements and strong public relations to promote an image of a fun-LUVing brand. But, flight crews are the closest interactions that a customer has with the product, budget flights, which are a simple, undistinguished product. The quirky commercials and cheap flights appeal to a target market that is budget-conscious but still enjoys the fun side of life. The flight crews bridge the gap between the fun, unique commercials and the actual flight experience. By interacting with customers and joking around with passengers, they are able to grow customer allegiance in this market by acting in the same way that the brand has tried to portray itself.

The target demographic for Southwest is very broad. The fact the airline has a brand that appeals to price-conscious travelers who do not mind the airline’s no-frills philosophy means it attracts lots of small business owners, young adults, middle-class families, and those who are traveling a short distance. Southwest operates a simplified airline to keep costs down. It only operates one type of aircraft, and its no-frills plan includes no assigned seats or class seating, no meals, and no onboard movies. The company has a strong emphasis on customer service and a differentiation strategy to keep customers happy and loyal. When hiring for customer service positions within the organization, Southwest focuses on attitudes rather than skills and encourages peer hiring. This strategy helps the company identify those who fit the organizational culture and who are most likely to further the company’s philosophy of

Southwest is famous for allowing its people to inject their own personalities into their roles. However, rather than being funky or trendy, this is actually a deliberate effort to increase the quality of the work that gets done. Southwest employees are encouraged to form good friendships with the people they work with blurring the boundaries between work and life. That way, Southwest employees identify strongly with the company and think of it as an extension of their own

Harassment on the basis of race is also prohibited. Harassment is any conduct based on a person's race that creates an intimidating, hostile, or offensive work environment or interferes with the person's work performance. Harassing conduct might include racial slurs, jokes about a particular racial group, or physical acts of significance to a certain racial group. For example, hanging or posting an offensive picture or object near an employee's workspace. Not every joke or inappropriate remark constitutes harassment, from a legal perspective. Workplace conduct must be unwelcome, and it must be sufficiently severe or pervasive to change the terms and conditions of the victim's employment, to qualify as harassment. If the conduct is extreme,

To entice customer loyalty, Southwest was the first airline company to begin a frequent flyer program to reward customers for the amount of miles flown. Since starting this program, many other airlines have followed suit. In addition to the frequent flyer program, Southwest has also introduced several other unique programs for their customers. These programs include senior discounts, fun packs, fun fairs, and

Today the world in which we live in can be seen as a vastly media integrated way of life. Whether it is film, television or advertising, these forms of media constantly surround us, influencing and changing the way we live. But what about radio? Some say that radio is dying, that its use has become useless, that it was only an aid of assistance during the early and mid 1900’s. But the way I see it, I think that radio is more relevant and significant today than it ever was, especially for the diverse Australian youth cultures. Their lifestyle, education, political views and social aspects come under a large role due to what they listen to over the radio. So how do radio stations maintain and attract their listeners? What sort of impacts

Sexual harassment in the workplace is a huge problem in recent history. It can happen to anyone and it can happen everywhere. It can affect all types of races, gender and age. Statistics today shows that more and more sexual harassment has become an issue due to the large number of cases presented. Mainstream media becomes consume covering sexual harassment because of the high profile cases. Sexual harassment becomes a topic on various TV shows, and on some major morning radio talk shows mostly everyday. Sexual harassment laws must be strengthened in order to fix what has become a serious problem today in the workplace.

Despite the fact that, the two Airlines are separate entities by adopting leadership culture, strategies, and coordination, there is a probability that Southwest Airlines will sway away some of the Mooney Aviation Company customers. In addition to this, Southwest Airlines is accredited to additional services to its customers as well as ensuring that its crew members are treated with outmost respect. Furthermore, this company has embraced a culture whereby employees are recruited in a competitive manner thus this company has the most experienced professionals. Undoubtedly this culture that has been adopted by southwest Airlines attracts many customers and employees especially those ones employed by Mooney Aviation Company.